Academy of Digital arts

Digital Marketing

• Plan, launch, and optimize paid digital campaigns with a strong focus on lead generation and ROI
• Manage and analyze multi-market campaigns, tailoring strategies to different regions and audience behaviors
• Monitor performance, generate insights, and implement strategies to continuously improve CPL, CPA, and conversion rates
• Leverage tracking and analytical tools to measure and optimize campaign effectiveness
• Collaborate with content, design, and sales teams to ensure cohesive and effective campaign execution
• Conduct A/B testing on creatives, audiences, and funnels to maximize performance
• Implement and utilize various tracking tools to ensure campaigns are properly monitored, measured, and optimized
• Provide detailed performance reports and actionable recommendations across markets
• Potential to evolve into Performance Marketer after 6+ months with ownership of 3+ countries, end-to-end planning, execution, reporting and optimizations

Digital Marketing Specialist