Revenue Marketing Program Manager
Abnormal Security
full-time
Posted on:
Location Type: Remote
Location: Brazil
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Tech Stack
About the role
- Own regional pipeline generation goals aligned to LATAM revenue targets.
- Plan and execute integrated field, channel, and digital campaigns including events, webinars, ABM, and email.
- Partner closely with Sales leadership and SDRs to prioritize campaigns, ensure strong lead handoff, and support pre- and post-event engagement.
- Track and analyze campaign and funnel performance (MQLs, SALs, pipeline, ROI) and iterate based on insights.
- Manage local field events, sponsorships, executive programs, and partner activations.
- Collaborate cross-functionally with Product Marketing, Digital, Content, and Partner teams.
- Build and manage campaigns in Salesforce, ensuring accurate tracking and reporting.
- Drive process improvements and automation to increase efficiency and output.
Requirements
- 5–8 years of experience in B2B demand generation or revenue marketing, ideally in SaaS or cybersecurity.
- Proven success owning and delivering regional pipeline targets.
- Deep understanding of full-funnel demand generation and performance measurement.
- Hands-on experience with Salesforce, Marketo (or similar), and ABM platforms.
- Strong data fluency with the ability to translate insights into action.
- Experience working cross-functionally with Sales and Channel partners.
- Fluent Brazilian Portuguese.
Benefits
- Equal opportunity employer
- Consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B demand generationrevenue marketingfull-funnel demand generationperformance measurementdata fluencycampaign managementlead generationpipeline managementautomationevent management
Soft skills
collaborationcommunicationleadershipanalytical thinkingcross-functional teamworkstrategic planningproblem-solvingadaptabilityinsight translationprocess improvement