ABMAIS URBANISMO

Marketing

• Plan and execute marketing strategies, integrating campaigns across multiple channels;
• Monitor, optimize and coordinate paid media campaigns (Google Ads, Meta Ads, etc.) with agencies;
• Manage content and social media presence in alignment with the brand positioning;
• Develop and monitor SEO, content, and lead acquisition funnel activities;
• Create performance reports and dashboards (KPIs, conversions, CAC, CPL, ROI);
• Conduct market research and competitor monitoring;
• Work in partnership with commercial, sales and design teams to ensure alignment of initiatives.
• Plan, develop and coordinate content and creative assets for digital campaigns and owned channels (social media, ads, landing pages, and email).

Digital Marketing Analyst