ablefy

Full-stack Engineer

• Hands-on Architecture & Delivery (80% Focus)
• Build the Next-Gen Creator Suite: Lead the end-to-end engineering of scalable and competitive products for creators to create and host their content from scratch.
• Architect for AI-First Experiences: Design and implement the "AI Engine" that powers our products and delivers real customer values.
• Ensure the performance and scalability: Write high-quality, production-ready code for the majority of your day.
• Technical Excellence & Strategic Foresight
• Future-Proof API Design: Design APIs with foresight, ensuring they allow for generic extensions and future use cases without requiring constant refactoring.
• Production-Grade AI Implementation: Go beyond Proofs of Concept (POCs).
• AI-Native Leader: Stay ahead of the trend by experimenting with and pushing for new AI tools and processes.
• System Health: Ensure that while we move fast, we don't break things.
• Mentorship & Team Elevation: Coach by Doing: Support the 2-3 engineers on your team not just through code reviews, but by pair-programming and hands-on solving the most difficult engineering problems together.

Staff Engineer – AI Product

Product Manager

• Operational Product Delivery (Hands-On): Manage the daily, end-to-end delivery process. This is an operational role: you will own the product backlog, write detailed user stories, define clear acceptance criteria, and work tightly with Engineering and Design to ensure consistent, quality feature releases.
• Leverage AI & Automation: Actively explore and integrate AI tools and automation into the product itself and your internal workflow. Apply your curiosity and knowledge of current AI capabilities to pragmatically identify and implement improvements for development speed and user experience.
• Deep User Understanding & Advocacy: support a user-centered culture. Partner rigorously with the Product Designer to conduct critical user research and interviews (external and internal). Validate assumptions and transform deep insights into precise product requirements.
• Drive with Data: Define clear success metrics and rigorously measure feature performance. Use analytics to identify opportunities, structure effective A/B experiments, and make data-informed decisions that fuel continuous improvement.
• Collaborate Cross-Functionally: Build strong relationships across Engineering, Design, Marketing, Customer Success, and Operations. Communicate proactively, manage stakeholder expectations, and align everyone around shared, high-impact goals.
• Launch and Iterate (Commercial GTM Bridge): Own the entire Go-to-Market cycle, acting as the commercial bridge between Product and overall business success. Work closely with Leadership, Marketing, and Product Design to design and run successful beta programs, pilot tests, and feature launches that directly move business KPIs. Systematically synthesize market reaction and feedback for rapid, commercially-informed iteration.

• Own the technical direction for the incubator team's greenfield products, making architectural decisions that balance speed, scalability, and maintainability
• Drive technical implementation end-to-end using Next.js for frontend and Node.js backend frameworks (NestJS/ExpressJS) for robust backend services and APIs
• Lead by example as a hands-on technical contributor who writes production code daily (50-70% of your time) while guiding the team's technical approach
• Mentor and elevate 2-3 engineers, fostering a culture of ownership, code quality, and engineering excellence
• Collaborate with Staff Engineers on broader architectural patterns and standards while maintaining decision authority for your product scope
• Translate business outcomes into clear technical solutions, ensuring implementation directly supports growth and MRR (Monthly Recurring Revenue) goals
• Collaborate intensely with our Director Product and cross-functional leads to define requirements, test hypotheses, and drive continuous, rapid iteration
• Balance speed and quality - ship fast to validate hypotheses while building maintainable systems that can scale
• Design and build cloud-native applications deployed on Vercel/AWS, implementing modern DevOps practices (CI/CD, monitoring, observability)
• Integrate AI-powered capabilities where they create tangible user value - working with LLM APIs, vector databases, or agent-based systems as needed
• Collaborate with ablefy's Platform/Payment teams to consume APIs from our core system when needed, while keeping incubator products decoupled and autonomous
• Help grow the team by participating in technical hiring and setting high standards for engineering quality
• Foster a builder mindset - we're looking for someone who sees experiments as opportunities and isn't afraid to throw away code that didn't work.

Lead Engineer, AI Incubator Team

Frontend Engineer

• Build seamless, secure, and user-friendly payment experiences for ablefy.io
• Work closely with product managers and backend engineers to create intuitive interfaces that power core payment features
• Use markup languages like HTML to create user-friendly web pages
• Maintain and improve website and optimize applications for maximum speed
• Design mobile-based features and ensure high quality graphic standards and brand consistency
• Collaborate with back-end developers and web designers to improve usability
• Get feedback from, and build solutions for, users and customers
• Write functional requirement documents and guides
• Create quality mockups and prototypes
• Help back-end developers with coding and troubleshooting
• Stay up-to-date on emerging technologies

Frontend Developer, React.js

Backend Engineer

• Lead development of scalable, user-centric software for ablefy's SaaS platform.
• Design, build, and maintain high-quality Ruby code using best practices.
• Work on technical feasibility assessments, developing new solutions, architecture, and process improvements.
• Build back-end components for web applications.
• Collaborate with other developers and stakeholders to understand requirements and develop solutions.
• Test applications for performance, responsiveness, and security.
• Participate at all stages of the development lifecycle.
• Maintain existing applications and make necessary updates and enhancements.
• Stay informed about relevant new technologies and drive their continuous adoption and integration into the design.
• Build and integrate AI-powered capabilities that create user and platform value.

Senior Backend Developer, Ruby on Rails

Engineering Manager

• Build the new, scalable payments and e-commerce services platform serving 70,000+ entrepreneurs.
• Define strategy for how new services will interact with and decouple from the 9-year-old Ruby on Rails monolith.
• Hire, mentor, and support a dedicated team of engineers; act as technical guide and people leader.
• Own the API and decoupling strategy, including patterns like the "strangler fig" for safe extraction of logic.
• Design and implement a modern, secure authentication and authorization layer (scopes, policy management, secure token handling).
• Champion SaaS principles: ensure solutions are scalable, secure, and multi-tenant compatible.
• Manage end-to-end delivery, technical roadmap, and balance short-term business goals (e.g., Black Friday) with long-term architecture.

• Lead engineering efforts for greenfield product builds from idea to live product.
• Support technical decision-making on architecture, stack, scalability, and deployment.
• Work hands-on in Next.js and Python, owning frontend, backend services and integrations.
• Deploy and maintain systems in cloud environments (AWS, Docker, Heroku, etc.).
• Collaborate closely with product, design, and growth to test, learn, and iterate fast.
• Build and integrate AI-powered capabilities that create user and platform value.
• Contribute directly to business strategy by connecting tech decisions to MRR outcomes.