Abel & Cole | B Corp™

Marketing Analyst

• Report on and deliver actionable insight on profitability of marketing spend, including Acquisition, Retention and Upselling campaigns
• Help turn campaign data into clear, actionable insight for the Marketing and Trading teams.
• Assist with test-and-learn plans for print, digital, in-box and CRM activity, helping the team understand what is driving incremental sales.
• Analyse customer quality measures, including who we acquire, how we retain them and what encourages customers to buy more.
• Support analysis of NPS, brand awareness and customer satisfaction measures, using both leading and lagging KPIs to build a fuller view of performance.
• Contribute to ad hoc analysis where the team spots commercial opportunities or performance questions that need exploring.

Junior Marketing Analyst, Customer Insight

Marketing

• Support the delivery of multi-channel marketing campaigns across product, email, SMS, push notifications, print and direct mail.
• Work with our Buying and Marketing teams to develop product sampling, promotional activity and customer engagement initiatives that drive sales and product discovery.
• Collaborate with our in-house creative team to bring campaigns to life, from briefing and planning through to execution.
• Keep up to date with customer trends, competitor activity and market developments, sharing insights and ideas with the wider team.
• Coordinate with stakeholders across the business to ensure campaigns are delivered smoothly, identify opportunities for improvement and help solve challenges as they arise.
• Partner with our Insight team to understand campaign performance, turning data into learnings that shape future marketing activity.
• Develop an understanding of marketing budgets and financial processes by helping track spend and invoices.

Junior Marketing Analyst, Customer Insight

Marketing Assistant