Inside Sales Executive, Personal Insurance
Travelers
Job Level
Mid-LevelSenior
About the role
- Maintain deep, current knowledge about medical and nutritional science, the evolving healthcare landscape, and emerging digital trends to support selling and educating a broad and deep network of HCPs about Abbott products.
- Establish target customers and develop clear customer plans to achieve coverage, frequency, and call rate objectives.
- Implement customer segmentation, identify new leads/customers, and ensure timely reporting of daily activities as per the SFE.
- Understand the market and category opportunities within territory to identify opportunities for market share growth at the customer/account level.
- Develop and execute on multichannel customer engagement plans that generate demand for Abbott brand product and grow recommendation and market share.
- Develop and maintain strong relationships with HCPs throughout the customer account, at different levels of responsibility and influence.
- Define and deliver ‘Unique Value Proposition’ from the HCP’s perspective by continuously uncovering the needs and priorities of individual HCPs using multichannel touchpoints and engagement activities.
- Use data and insights from digital and other omnichannel activities to refine HCP profiles and choose engagement activities.
- Collaborate with cross-functional teams (Marketing, SFE, CRM, etc.) to support patient education regarding nutrition and Abbott brands.
- Ensure compliance with performance indicators and KPIs assigned by the company and District Manager (maintaining HCP panel at 100%, coverage, frequency, calls per day) and measure progress against objectives.
- Travel locally (driving) and spend significant time in the field (Driving a personal auto or company car), with travel up to 75% of the time.
Requirements
- From 3 to 5 years of experience as Sales Representative.
- Minimum 3 of experience as a medical representative required.
- University degree as Healthcare Professional, Physician, Pharmacist or Nutritionist (Graduated).
- Excellent sales and scientific product promotion techniques.
- Broad scientific knowledge.
- Proficiency in MS Office (Excel, power point, etc.).
- Driver license is required.
- Local Travel required.
- A mix as medical representative and/or pharmacy calls and promotion; HCP visits (generalist, internal, endocrinologist, surgeon medicine doctor, nutritionist, others) ideal.
