Senior Paid Social Manager
AASHTO (American Association of State Highway and Transportation Officials)
full-time
Posted on:
Location Type: Hybrid
Location: London • United Kingdom
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Job Level
About the role
- Lead the end-to-end media strategy for paid social and video, building a best-in-class internal operation.
- Manage and scale Paid Social and Video campaigns across Meta, TikTok, Reddit, and YouTube - balances awareness and conversion formats to drive higher ROI and brand equity.
- Own the budget & investment strategy, making data-backed decisions on where to scale spend and pull back for efficiency.
- Execute a robust performance creative strategy, partnering with internal and external Brand and Creative teams to produce platform-specific assets and leverage creator, influencer and user-generated content (UGC).
- Drive YouTube Brand activity, leveraging video formats to build long-term brand health alongside immediate performance goals.
- Analyse in-depth full funnel performance using a mix of platform data and broader measurement frameworks (like Brand Lift or MMM) to provide clear, actionable recommendations.
- Explore and implement innovative strategies, such as advanced audience expansion, value-based bidding, and creative automation.
- Own the experimentation roadmap, developing hypotheses for A/B creative and audience tests and sharing those learnings across the business.
- Collaborate cross-functionally with Analytics, Creative, and Product teams to align social strategy with wider business goals and technical tracking requirements.
- Act as the subject matter expert on platform features and shifting behaviors to proactively test new growth strategies.
Requirements
- Media planning specialist: Proven ability to build a media plan from scratch, understanding how to sequence awareness-led video with conversion-led social to drive a customer through the funnel.
- Solid experience in paid social (specifically Meta and TikTok), with a proven track record of scaling volumes within agreed efficiency thresholds.
- Budget management: Proven experience managing and scaling large, high-growth budgets (6-7 figures monthly) while maintaining strict performance efficiency.
- Strong background in video marketing, with experience activating and measuring YouTube Brand or performance campaigns.
- Proven experience in measuring brand-led social through methodologies like Brand Lift surveys or working with analytics teams on Media Mix Modelling.
- Excellent analytical skills, with the ability to distill complex data into clear insights using Excel, Google Sheets, or data visualisation tools.
- Creative-first mindset, with an understanding of what drives engagement on social platforms and how to brief for high-performing video content.
- Collaborative mindset: A proactive individual contributor who enjoys working in a partnership with Brand and Creative teams to ensure their creative vision is backed by the best media strategy possible.
- Strong technical understanding of tracking, tagging (Pixels, CAPI), and cross-platform measurement.
- A strong communicator capable of managing relationships with platform partners and internal stakeholders alike.
- Experience in a fast-paced growth company - you are a proactive self-starter who takes ownership and can pivot quickly based on performance data.
Benefits
- Health insurance
- Flexible working arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
media planningpaid socialvideo marketingbudget managementanalyticsA/B testingdata analysiscross-platform measurementcreative automationvalue-based bidding
Soft Skills
collaborative mindsetstrong communicatoranalytical skillscreative-first mindsetproactive self-starterownershippartnershipadaptabilityinsight distillationrelationship management