AASHTO (American Association of State Highway and Transportation Officials)

Business Operations

• Identify operational and commercial improvement opportunities across the seller journey, from enquiry through to post-sale processes
• Analyse operational, financial and product data to diagnose problems and uncover opportunities to improve conversion, CX and efficiency
• Define and prioritise initiatives that drive measurable impact across revenue,CX and cost
• Lead cross-functional projects from idea through to implementation, partnering with teams across operations, product, engineering and finance
• Develop clear business cases, success metrics and tracking frameworks for initiatives
• Simplify complex operational problems and translate them into clear, actionable plans for stakeholders
• Drive automation and process improvements to reduce manual work and improve operational scalability
• Explore and apply emerging technologies, including AI tools, to improve workflows, decision making and productivity
• Operate with a high degree of ownership in a fast moving and sometimes ambiguous environment

Business Operations Associate

Performance Marketing

• Lead the end-to-end media strategy for paid social and video, building a best-in-class internal operation.
• Manage and scale Paid Social and Video campaigns across Meta, TikTok, Reddit, and YouTube - balances awareness and conversion formats to drive higher ROI and brand equity.
• Own the budget & investment strategy, making data-backed decisions on where to scale spend and pull back for efficiency.
• Execute a robust performance creative strategy, partnering with internal and external Brand and Creative teams to produce platform-specific assets and leverage creator, influencer and user-generated content (UGC).
• Drive YouTube Brand activity, leveraging video formats to build long-term brand health alongside immediate performance goals.
• Analyse in-depth full funnel performance using a mix of platform data and broader measurement frameworks (like Brand Lift or MMM) to provide clear, actionable recommendations.
• Explore and implement innovative strategies, such as advanced audience expansion, value-based bidding, and creative automation.
• Own the experimentation roadmap, developing hypotheses for A/B creative and audience tests and sharing those learnings across the business.
• Collaborate cross-functionally with Analytics, Creative, and Product teams to align social strategy with wider business goals and technical tracking requirements.
• Act as the subject matter expert on platform features and shifting behaviors to proactively test new growth strategies.

Senior Paid Social Manager

Account Manager

• Build trusted relationships with senior executives at the UK’s biggest dealerships, helping them grow profitably using Motorway’s products and services.
• Clearly explain the Motorway value proposition, tailored to each dealership’s specific needs.
• Hit sales growth targets and get dealers commercially committed to Motorway.
• Introduce extra products and services, like Motorway Pay and Motorway Move, to boost dealers’ sales growth.
• Be the “voice of the dealer” within Motorway, sharing insights to inform both short-term and long-term improvements.
• Use data and tailor materials to engage different audiences effectively.
• Drive engagement through pipeline management and smart solution prioritisation.
• Showcase “best in class” account management routines and practices, balancing short-term responsiveness with a long-term strategic focus.
• Work effectively with cross-functional teams in a dynamic and fast-paced environment.

Business Operations Associate

Senior Paid Social Manager

Strategic Account Manager