AAA

Senior Marketing Manager, Credit Card

AAA

full-time

Posted on:

Location Type: Hybrid

Location: Wilmington • Ohio • United States

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Salary

💰 $76,195 - $136,215 per year

Job Level

Senior

About the role

  • Serve as the primary marketing liaison between AAA and the issuing bank partner.
  • Collaborate with the bank’s product, compliance, analytics, and marketing teams to develop joint marketing plans.
  • Manage co-branded credit card marketing initiatives in alignment with AAA brand standards and partner requirements.
  • Develop and execute strategies to drive new credit card applications among AAA members and non-members.
  • Manage acquisition channels including digital marketing, email, branch/retail locations, and member communications.
  • Track key metrics including application volume, approval rates, activation, spend, and retention.
  • Deliver regular performance reports and insights to AAA leadership and our bank partner.

Requirements

  • Bachelors’ degree (BS/BA) in Marketing, Advertising, Business, or related field; equivalent experience may be considered in lieu of degree
  • 7+ years’ applicable experience
  • 5+ years’ experience with direct marketing, broad-based media, and digital marketing
  • Comprehensive understanding of the marketing discipline, including principles and functions, consumer research and methodologies for quantifying results
  • Desktop computing skills, including the use of standard business application software (e.g., Microsoft Office, Word, Excel, PowerPoint, Visio, Access, MAC Quark, Adobe desktop publishing, etc.)
  • Ability to mentor and lead others
Benefits
  • Competitive annual salary; the starting base compensation for this position is: $76,195-$136,215*
  • Annual Bonus + Annual Merit Increase Eligibility
  • Hybrid schedule available (3 days on-site weekly)
  • Comprehensive health benefits package
  • 3+ weeks of paid time off accrued during your first year
  • 401(K) plan with company match up to 7%
  • Professional development opportunities and tuition reimbursement
  • Paid time off to volunteer & company-sponsored volunteer events throughout the year
  • Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Life Insurance and Short Term/Long Term Disability
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
direct marketingdigital marketingconsumer researchmarketing strategiesperformance metricsco-branded marketingacquisition channelsemail marketingmarketing plansquantifying results
Soft Skills
leadershipmentoringcollaborationcommunicationorganizational skills