A1 Garage Door Service

Growth Marketing

• Lead strategic growth initiatives in select markets by partnering with operations leaders to drive data-driven performance improvements and accelerated growth.
• Partner with senior leadership to identify and execute growth initiatives across greenfield expansion, M&A, new ventures, and product enhancements.
• Lead market conditions and develop strategies for entering new markets and expanding existing ones.
• Partner with operations leadership to identify performance opportunities and drive strategic initiatives that accelerate market growth and profitability.
• Conduct due diligence and complex financial modeling to evaluate potential acquisitions and strategic partnerships.
• Work with product teams to identify new offerings and add-on services that drive revenue growth.
• Lead large datasets to uncover insights that guide strategic decisions and growth initiatives.
• Build complex operating models to forecast growth scenarios, evaluate ROI, and support investment decisions.
• Monitor market trends, competitive dynamics, and industry opportunities to inform strategy.
• Build dashboards and reporting to monitor KPIs and identify opportunities for improvement.
• Prepare and present reports and recommendations to senior leadership and key stakeholders.
• Stay current on industry trends, analytics tools, and best practices to enhance strategy and decision-making.

Growth Strategy Manager

Learning and Development

• Lead, coach, and develop a team of 4–5 technical trainers
• Observe training delivery and provide real-time coaching and feedback
• Set clear performance expectations and conduct direct performance conversations
• Reinforce consistent delivery standards across the trainer team
• Own daily Academy operations, including cohort scheduling and trainer coverage
• Maintain a strong, visible leadership presence in the Academy
• Ensure training runs smoothly, professionally, and on schedule
• Align training execution with evolving field needs
• Ensure curriculum reflects current systems, products, and procedures
• Drive consistency in training delivery across all cohorts
• Continuously improve programming based on feedback from field leaders
• Uphold quality, safety, operational, sales, and customer experience standards
• Monitor student progress and engagement throughout the program
• Participate in performance and readiness conversations when needed
• Support graduation and field-readiness decisions
• Ensure technicians are prepared to represent the A-1 brand from day one
• Lead or support additional training and operational initiatives as assigned

Academy Training Manager

Social Media Manager

• Support daily publishing and community engagement across multi-brand channels while maintaining a consistent, on-brand voice
• Work closely with the Social Media Manager to execute social strategies and content initiatives across multiple brands
• Help build and scale influencer and UGC programs from the ground up, including outreach support, creator coordination, and content tracking
• Assist with influencer onboarding, creative direction, content requirements, approvals, and posting timelines
• Capture content in the field, during events, and with teams to help fuel always-on social storytelling
• Turn existing assets (podcasts, field footage, events, photos, influencer submissions) into high-performing short-form content
• Identify opportunities to integrate creator content and UGC into broader social strategies
• Write platform-native captions and light copy designed to drive engagement, trust, and action
• Design scroll-stopping graphics, thumbnails, and social visuals while maintaining strong brand consistency
• Use Canva, Adobe Photoshop, CapCut, or similar creative tools for editing, color correction, and creative refinement
• Test and iterate hooks, captions, thumbnails, and formats to improve performance and engagement
• Stay on top of trends, creator formats, and platform shifts, adapting them in a brand-safe way
• Schedule, monitor, and assist with reporting using tools like Sprout Social or Hootsuite
• Organize incoming content assets and maintain strong content libraries for repurposing and reuse
• Support workflow management through tools like Asana, helping keep projects organized and aligned across teams
• Collaborate cross-functionally with content, marketing, and field teams to ensure alignment between social, creator content, and brand goals

Social Media Specialist

Performance Marketing

• Own Lead Aggregation Performance
• Manage all lead aggregation channels across 30+ markets with full ownership of spend, volume, and ROI
• Make frequent (often daily) budget allocation decisions based on performance signals, capacity, and marginal efficiency
• Monitor and optimize core KPIs including: Cost per lead (CPL), Cost per booked job (CPB), Contact rate, Booking rate, Revenue per lead
• Identify inefficiencies and reallocate spend toward higher-performing sources, markets, or vendors
• Align lead volume with operational capacity to maximize conversion and minimize waste
• Manage Vendor Performance
• Serve as the primary owner for all lead aggregation vendors (Yelp, Thumbtack, Angi, etc.)
• Establish clear performance expectations across lead quality, volume, and efficiency
• Lead regular performance reviews focused on measurable outcomes
• Partner with vendors to improve targeting, pricing, and lead quality based on observed performance data
• Address underperformance through structured feedback, escalation, or budget reallocation when needed
• Monitor Lead Outcomes & Inform Quality
• Track how aggregated leads perform after intake using key metrics such as: Contact rate, Booking rate, Invalid or duplicate lead rates
• Identify patterns that indicate: Lead quality issues (low intent, poor match), Data quality issues (bad phone numbers, duplicates), Market or vendor-specific inconsistencies
• Use these insights to: Inform budget allocation decisions, Provide clear, actionable feedback to vendors to improve lead quality, Surface trends to internal teams for visibility
• Maintain visibility into outbound performance without owning execution or strategy
• Operate in Real-World Data Environments
• Work across multiple data sources with inconsistencies, gaps, and delays
• Build practical decision frameworks when data is incomplete
• Reconcile performance across vendor reports, internal systems, and booking data
• Identify meaningful trends and act quickly
• Optimize at the Market Level
• Understand performance variation across markets and adjust strategy accordingly
• Shift budgets based on: Market demand, Competition, Operational capacity, Vendor performance by region
• Test new vendors, geographies, and lead types with a clear ROI focus

Growth Strategy Manager

Academy Training Manager

Social Media Specialist

Lead Aggregation Manager