Social Media and Influencer Coordinator
+A Educação
full-time
Posted on:
Location Type: Hybrid
Location: Porto Alegre • Brazil
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About the role
- Lead the social media strategy for the brands and solutions within the +A Educação ecosystem
- Develop an editorial plan aligned with campaigns, launches and business priorities
- Coordinate the overall content and campaign calendar across social channels with cross-functional areas such as commercial planning, editorial, media and CRM
- Partner with marketing planning, content, events and product teams on integrated social and influencer initiatives
- Lead influencer marketing strategy, overseeing execution together with the specialized agency responsible for operations
- Coordinate influencer activations for launches, events and institutional campaigns
- Manage relationships with creators, subject-matter experts and strategic partners
- Define objectives, KPIs and performance metrics for social media and influencer activities
- Ensure consistency of brand positioning, tone of voice and messaging across social channels
- Monitor channel and campaign performance, proposing continuous optimizations
- Keep up with social media and creator economy trends applicable to the education market
- Present performance reports and analyses to internal stakeholders
Requirements
- Degree in Marketing, Communications, Advertising or related fields
- Experience in social media planning and management
- Experience in influencer marketing and creator management
- Familiarity with editorial planning and digital campaigns
- Experience defining and tracking social media KPIs
- Knowledge of engagement, reach and conversion metrics
- Experience collaborating with content, branding and marketing teams
- Experience with social media monitoring and management tools (preferred)
- Brand- and content-oriented strategic thinking
- Creative mindset with business acumen
- Strong organizational skills and ability to manage multiple initiatives
- Good communication and relationship-building skills
- Analytical, performance-driven profile
- Collaborative and cross-functional working style
- Proactive attitude and sense of ownership
Benefits
- Meal allowance
- Food voucher
- Transportation allowance
- Medical insurance with 100% of the premium paid by the company
- Dental insurance with 100% of the premium paid by the company
- Childcare assistance
- Gym membership for all through Wellhub (Gympass)
- Profit-sharing program
- One day off during your birthday month
- Education assistance for undergraduate degrees, language courses and postgraduate studies
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
social media planninginfluencer marketingeditorial planningdigital campaignsKPI trackingengagement metricsreach metricsconversion metricscontent strategybrand positioning
Soft Skills
organizational skillscommunication skillsrelationship-buildinganalytical skillscollaborative working styleproactive attitudecreative mindsetbusiness acumenstrategic thinkingability to manage multiple initiatives
Certifications
degree in Marketingdegree in Communicationsdegree in Advertising