97th Floor

General

• Build advertising strategies with your team’s content marketer, designer, and account director by identifying the best messages and channels for the audience.
• Build and manage ad campaigns across Google, Meta, LinkedIn, Reddit, and more.
• Conduct in-depth research to find the ideal keywords and audiences to target.
• Achieve target advertising results through account monitoring, A/B testing, and collaborating with your team on how to adjust strategy.
• Lead client communication for your work — communicate over calls what your strategy is, how you’re executing it, and what progress looks like.
• Learn business models and bottom-line factors for your clients, and make strategy decisions accordingly.
• Diagnose campaign performance issues and use strong critical thinking to create action plans to course correct when goals are off target.
• Take new information and training as an accelerator to personal growth, translating guidance into new action on your client accounts.
• Keep your strategic and technical knowledge updated by constantly learning about new marketing trends, economics, business strategy, and platform/channel updates.

Advertising Strategist

Content Marketing Manager

• Participate in weekly training sessions
• Support client and internal projects under specialist guidance
• Assist with research, analysis, and reporting
• Contribute to brainstorming, problem-solving, and strategy discussions
• Complete assignments tied to your chosen specialty

Advertising Strategist

Marketing Intern – Search, Advertising, Content Track