97th Floor

Content Marketing Manager

• Work frequently and closely with your team: Search Marketer, Advertising Specialist, Designer, and Account Director to nail down what each client’s content should accomplish — and how you’ll measure success.
• Plan and produce high-quality content that supports persona journeys through the funnel.
• Manage a high volume of content deliverables and keep everything moving on schedule.
• Learn and apply best practices for landing pages, blog articles, SEO and LLM content, email, ad, and social copy.
• Become the expert on your clients’ audiences — building personas, mapping customer journeys, and making sure every piece of content actually serves those people.
• Create and use strategic resources like personas, customer journey maps, content briefs, messaging briefs, and content calendars.
• Upload, publish, and format content in WordPress or other CMS platforms.
• Lead client communication for your content work — communicate over calls what your strategy is, how you’re executing it, and what progress looks like.
• Keep up with trends and tools in the marketing and content world so you bring fresh ideas to the table.

Associate Content Marketing Specialist