Advertising Strategist

97th Floor

Advertising Strategist building and managing ad campaigns across multiple platforms at 97th Floor. Collaborating with teams and leading client communication to achieve advertising results.

Posted 6/25/2026full-timeRemote • Arizona, California, Colorado, Florida, Idaho, Illinois, Ohio, Oregon, Texas, Utah, Virginia, Washington • 🇺🇸 United StatesJuniorMid-Level💰 $47,500 - $62,500 per yearWebsite

About the role

Key responsibilities & impact

Build advertising strategies with your team’s content marketer, designer, and account director by identifying the best messages and channels for the audience.
Build and manage ad campaigns across Google, Meta, LinkedIn, Reddit, and more.
Conduct in-depth research to find the ideal keywords and audiences to target.
Achieve target advertising results through account monitoring, A/B testing, and collaborating with your team on how to adjust strategy.
Lead client communication for your work — communicate over calls what your strategy is, how you’re executing it, and what progress looks like.
Learn business models and bottom-line factors for your clients, and make strategy decisions accordingly.
Diagnose campaign performance issues and use strong critical thinking to create action plans to course correct when goals are off target.
Take new information and training as an accelerator to personal growth, translating guidance into new action on your client accounts.
Keep your strategic and technical knowledge updated by constantly learning about new marketing trends, economics, business strategy, and platform/channel updates.

Requirements

What you’ll need

Bachelor’s degree in marketing or related field (preferred, not required)
2-5 years experience in ads management (salary adjusts based on proven experience)
Experience reaching key advertising metrics based on campaign strategy and execution
Strong analytical skills with extreme attention to detail
Excellent written and verbal communication skills
Outstanding troubleshooting, analytical, and problem-solving skills
Self-starter who is always trying to learn more in an ever-changing environment
Experience in at least 2-4 ad platforms : Google Ads, LinkedIn Ads, Meta Ads, Microsoft Ads, TikTok Ads, Pinterest Ads, Twitter Ads, Google Analytics, Google Tag Manager
Proficiency in Google Workspace, especially Google Sheets

Benefits

Comp & perks

Healthcare Medical : 75% paid for employees; 50% for dependents
Dental : 75% paid for employees; 50% for dependents
Vision (M: 75% paid for employees; 50% for dependents
Life Insurance : 100% paid by 97th Floor (coverage = 1x salary, up to $350,000)
HSA with up to $150/month match (rolls over and is yours permanently)
FSA option for dependent care
401(k) with up to 4% company match
ROWE (Results Only Work Environment) Autonomy and accountability

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

ads managementA/B testingkeyword researchcampaign strategyanalytical skillstroubleshootingproblem-solvingattention to detailbusiness strategyperformance analysis

Soft Skills

communication skillscritical thinkingself-startercollaborationadaptabilitylearning agilityclient communicationstrategic thinkingteamworkcreativity