73 Strings

Marketing Operations Analyst

73 Strings

full-time

Posted on:

Location Type: Remote

Location: Brazil

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About the role

  • Support the build and maintenance of HubSpot workflows for email marketing, lead nurturing, and lead scoring
  • Assist in setting up and QA-ing marketing campaigns across channels, ensuring accurate targeting, tracking, and follow-through
  • Help scale campaigns across different markets while maintaining personalization and relevance
  • Act as the operational link between marketing and the BDR team — ensuring leads generated from campaigns are routed correctly and followed up on promptly
  • Set up and maintain lead routing rules and assignment workflows in HubSpot
  • Monitor lead flow and flag any gaps, delays, or data quality issues that could impact BDR outreach
  • Support BDR onboarding on marketing tools and processes, including how to use sequences, track engagement, and log activity in HubSpot
  • Collaborate with BDRs and RevOps to align on MQL definitions, qualification criteria, and handoff processes
  • Support the planning and operational execution of industry events, conferences, and webinars that 73 Strings attends or hosts
  • Help manage pre-event logistics including registration tracking, attendee list management, and HubSpot campaign setup for event follow-up
  • Coordinate post-event workflows — uploading contact lists, triggering nurture sequences, and tracking event-sourced pipeline in HubSpot
  • Track event ROI by monitoring pipeline and meetings generated from event participation
  • Serve as a reliable operational partner to Sales, RevOps, and Finance — supporting shared data, reporting, and process alignment
  • Coordinate with RevOps to ensure HubSpot data flows correctly between marketing and sales pipelines, and that attribution is captured accurately

Requirements

  • 3+ years of experience in marketing operations
  • Hands-on experience with HubSpot or another marketing automation platform (HubSpot strongly preferred)
  • Exposure to B2B SaaS or fintech environments is a plus
  • Experience supporting BDR or sales teams operationally is a plus
Benefits
  • Flexible working hours
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
email marketinglead nurturinglead scoringcampaign setupdata quality monitoringevent logistics managementpipeline trackingHubSpot workflowsMQL definitionsnurture sequences
Soft Skills
collaborationcommunicationorganizational skillsoperational supportattention to detailproblem-solvingreliabilityprocess alignmenttargeting accuracypersonalization