73 Strings

Marketing Operations

• Support the build and maintenance of HubSpot workflows for email marketing, lead nurturing, and lead scoring
• Assist in setting up and QA-ing marketing campaigns across channels, ensuring accurate targeting, tracking, and follow-through
• Help scale campaigns across different markets while maintaining personalization and relevance
• Act as the operational link between marketing and the BDR team — ensuring leads generated from campaigns are routed correctly and followed up on promptly
• Set up and maintain lead routing rules and assignment workflows in HubSpot
• Monitor lead flow and flag any gaps, delays, or data quality issues that could impact BDR outreach
• Support BDR onboarding on marketing tools and processes, including how to use sequences, track engagement, and log activity in HubSpot
• Collaborate with BDRs and RevOps to align on MQL definitions, qualification criteria, and handoff processes
• Support the planning and operational execution of industry events, conferences, and webinars that 73 Strings attends or hosts
• Help manage pre-event logistics including registration tracking, attendee list management, and HubSpot campaign setup for event follow-up
• Coordinate post-event workflows — uploading contact lists, triggering nurture sequences, and tracking event-sourced pipeline in HubSpot
• Track event ROI by monitoring pipeline and meetings generated from event participation
• Serve as a reliable operational partner to Sales, RevOps, and Finance — supporting shared data, reporting, and process alignment
• Coordinate with RevOps to ensure HubSpot data flows correctly between marketing and sales pipelines, and that attribution is captured accurately

Marketing Operations Analyst