50 Marketing

Performance Marketing

• You own the marketing-sourced pipeline target — $30M in MQLs. This is your number.
• Full-funnel demand gen strategy — outbound, inbound, paid, SEO, events, partnerships, and referral programs — built from scratch alongside the founder
• CAC and attribution modeling — you measure and monitor every dollar spent against LTGP, and you adjust accordingly
• Lead scoring and MQL/SQL definition — defined in lockstep with sales so there's no ambiguity at handoff
• Campaign execution — you're the strategist and the executor. You're in the work alongside the team, not above it
• Weekly metrics reporting to the Founder — pipeline generated, CAC, conversion rates, cost per MQL, every week without being asked

Head of Demand Generation

Growth Marketing

• Email campaigns and sequences — build, schedule, and monitor in Go High Level
• Content calendar — own the publishing calendar across LinkedIn, email, and the website
• Landing pages and lead magnets — build and test, track conversion rates
• Social media — LinkedIn-first, consistent posting tied to ICP targeting
• Campaign performance tracking — weekly KPI dashboard updated without being asked
• Event coordination — trade shows, conferences, webinars — logistics, materials, follow-up sequences
• Customer case studies — identify candidates, coordinate interviews, produce written and video assets
• Website updates — content updates, landing page creation, basic SEO hygiene
• Graphic design — Canva or equivalent, for social, ads, one-pagers, and email assets

Growth Marketing Coordinator

Chief Marketing Officer

• Own the performance of the marketing engine across traffic, funnels, nurture, conversion, content, and pipeline contribution.
• Build and optimise conversion funnels, including VSL-to-booking funnels, webinar funnels, lead generation funnels, nurture sequences, and customer journeys using HubSpot.
• Personally build and improve landing pages, email campaigns, segmentation, forms, workflows, campaign tracking, and reporting dashboards inside HubSpot.
• Identify leaks across the funnel, prioritise the biggest opportunities, and drive measurable improvements in lead quality, nurture-to-booking, show-up rates, and conversion.
• Lead multi-channel campaign execution across email, LinkedIn, YouTube, partnerships, affiliates, book marketing, and paid channels where relevant.
• Align weekly with Allan Dib on personal brand and and content priorities, then translate those ideas into clear campaigns and execution plans.
• Own the quality bar across landing pages, emails, funnels, website assets, campaigns, and content so weak work does not ship.
• Own website strategy and quality, including landing page structure, UI/UX, messaging flow, user journey, and conversion performance.
• Lead the marketing team across copy, content, and systems support, setting priorities, creating accountability, and keeping all moving parts aligned.
• Partner closely with Sales to improve lead quality, funnel conversion, sales enablement, and revenue performance.

Head of Marketing

Content Creator

• Build Our Content Foundation
• You'll start hands-on: filming, editing, creating.
• Weekly shoots to capture short & long form content, including in-studio podcasts, YouTube videos, and reels
• Research winning concepts and build world-class content frameworks that we'll scale across our brand
• Create and establish brand channels with repeatable content systems built from the ground up
• Pioneer strategic ideas for hooks, visuals, content stacks, and platform-specific growth
• Work directly with our business frameworks to develop our content methodology and evolve into our head of content.

Videographer, Content Creator

Marketing

• Coordinate, plan, and execute marketing campaigns
• Write, schedule, and manage content
• Optimize marketing systems and processes
• Manage the company's social media presence
• Coordinate and execute events