50 Marketing

Marketing

• Own the marketing game plan across North Melbourne venue sales, wholesale SQLs and Shopify revenue
• Build and run campaigns for venue demand through email, paid media, offers, events and database activity
• Use the café-owner community, outreach, events, campaigns and follow-up to create qualified wholesale SQLs in GoHighLevel
• Improve Shopify conversion and retention through Klaviyo flows, broadcasts, campaigns, landing pages, offers and customer journeys
• Manage ongoing Meta advertising and the approximately $1,000–$1,200 monthly budget
• Maintain regular email broadcasts and campaigns across venue, wholesale and e-commerce audiences
• Take campaigns from planning and briefing through asset creation, launch, measurement and improvement
• Use Canva, AI and existing brand resources to produce campaign assets
• Move appropriate workflows, lead capture, automation, reporting and pipeline activity into GoHighLevel
• Triage incoming marketing requests and make priority trade-offs visible
• Establish marketing cadences, baseline KPIs and a visible pipeline of planned, producing, live, measured and improved work
• Build the next 90-day marketing plan and operate increasingly independently with the founder and external marketing strategy team

Marketing Coordinator

• Coordinate, plan, and execute marketing campaigns across multiple media channels
• Establish a collaborative working relationship with the business owner on strategic and big-picture goals
• Take charge of tactical marketing implementation and execution
• Write, schedule, and manage emails, automations, and workflows
• Build email marketing campaigns, sequences, and newsletters
• Optimize marketing systems and processes from top-of-funnel awareness through customer acquisition
• Optimize customer experience and increase customer lifetime value
• Design lead magnets, resources, content, brochures, and landing pages
• Develop, schedule, and analyze content using a content calendar
• Build high-value content assets and repurpose them across media channels
• Manage the company’s social media presence, including creating and posting content, responding to comments, and monitoring metrics
• Write and edit marketing copy for social media, email, and website content
• Track KPIs and campaign performance, including website traffic, leads generated, and customer engagement
• Coordinate and manage video content and the production pipeline
• Manage the videographer and schedule video content
• Create and manage project timelines to complete campaigns and initiatives on time
• Manage the company website, including updating content, ensuring functionality, and improving performance
• Coordinate and execute events such as trade shows, conferences, and product launches
• Coordinate marketing activities with sales, product development, and customer service
• Coordinate sponsorships and partnerships to increase brand awareness and reach new audiences
• Build and manage CRM pipelines, automations, workflows, tags, and custom fields
• Manage the handoff of leads from marketing to sales
• Potentially grow into a marketing team leader role managing marketing assistants