Marketing Coordinator

50 Marketing

Marketing Manager driving venue sales, wholesale leads and Shopify revenue for Melbourne coffee group. Running campaigns, paid media, lifecycle marketing and automation across venue, wholesale and e-commerce channels.

Posted 8/15/2026full-timeRemote • 🇦🇺 AustraliaMid-LevelSenior💰 A$70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing strategy and execution, particularly in managing campaigns across various channels including email, paid media, and e-commerce. Proficient in utilizing CRM and marketing automation tools to drive sales and optimize customer engagement.

Highest-signal resume keywords

GoHighLevel ExperienceKlaviyo Email MarketingShopify MarketingMeta Ads Campaign ManagementCanva Asset Production

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingCampaign ManagementMarketing AnalyticsE-commerce FundamentalsLead GenerationCustomer Journey OptimizationSegmentationConversion Rate OptimizationBudget ManagementData Reporting

Soft Skills

PrioritizationCommunicationDesign JudgmentIndependent LearningTrade-off Decision Making

Tools & Technologies

GoHighLevelKlaviyoShopifyMeta AdvertisingCanvaAI Tools

Industry Keywords

B2B Lead GenerationCommunity MarketingLocal-Area MarketingLifecycle MarketingHospitality Marketing

About the role

Key responsibilities & impact

Own the marketing game plan across North Melbourne venue sales, wholesale SQLs and Shopify revenue
Build and run campaigns for venue demand through email, paid media, offers, events and database activity
Use the café-owner community, outreach, events, campaigns and follow-up to create qualified wholesale SQLs in GoHighLevel
Improve Shopify conversion and retention through Klaviyo flows, broadcasts, campaigns, landing pages, offers and customer journeys
Manage ongoing Meta advertising and the approximately $1,000–$1,200 monthly budget
Maintain regular email broadcasts and campaigns across venue, wholesale and e-commerce audiences
Take campaigns from planning and briefing through asset creation, launch, measurement and improvement
Use Canva, AI and existing brand resources to produce campaign assets
Move appropriate workflows, lead capture, automation, reporting and pipeline activity into GoHighLevel
Triage incoming marketing requests and make priority trade-offs visible
Establish marketing cadences, baseline KPIs and a visible pipeline of planned, producing, live, measured and improved work
Build the next 90-day marketing plan and operate increasingly independently with the founder and external marketing strategy team

Requirements

What you’ll need

Comfortable with CRM and marketing automation platforms; GoHighLevel experience highly preferred
Klaviyo experience, including flows, broadcasts, segmentation and revenue-focused email marketing
Practical Shopify marketing experience, including updates, offers, landing pages and e-commerce fundamentals
Experience launching, monitoring and optimising Meta Ads campaigns
Ability to produce clean, on-brand campaign assets quickly using Canva
Ability to use AI tools for research, writing, analysis, content repurposing and repetitive-work reduction
Marketing analytics and reporting skills, turning numbers into decisions
Ability to learn new systems independently
Commercial focus on sales, qualified opportunities and revenue
Ability to prioritise competing requests and communicate trade-offs
Good design eye and judgement about customer-facing assets
Bonus experience in hospitality, local-area marketing, community marketing, lifecycle marketing or B2B lead generation
Availability during core Melbourne business hours
Must protect confidential information, customer data, campaign data and intellectual property during the application process

Benefits

Comp & perks

Real ownership — three commercial outcomes with room to decide how to move them
Room to experiment — build campaigns, test angles, try offers and learn quickly
Direct access to the founder — ideas can move without six layers of approval
A strong foundation — SOPs, systems, brand assets, flows and handover documentation already exist
A genuine marketing playground — venue, wholesale, e-commerce, events, email, ads, funnels, community and automation
Full-time role with room to grow as the marketing function grows