4ocean PBC

Growth Marketing Manager – B2B & Partnerships

4ocean PBC

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Lead the strategy and execution of inbound marketing programs that drive awareness, traffic, lead capture, and conversion for 4ocean’s B2B and partnership business.
  • Own the website as a lead-generation and storytelling engine, improving landing pages, conversion paths, forms, calls-to-action, and user journeys to increase qualified pipeline.
  • Build and manage a content marketing engine that includes thought leadership, case studies, landing pages, one-pagers, email nurture content, partner proof points, and other assets that help brands understand the value of partnering with 4ocean.
  • Develop and optimize SEO and organic content strategies that increase discoverability among brand, sustainability, ESG, procurement, and partnership decision-makers.
  • Build and manage lifecycle email programs and automated nurture flows in HubSpot to move leads from inquiry to marketing qualified lead to sales qualified opportunity.
  • Support re-marketing and account-based marketing efforts that engage high-value target accounts with relevant content, proof points, and conversion pathways.
  • Manage and optimize the marketing technology stack, including HubSpot, analytics, reporting, website tools, and other platforms that improve campaign execution and funnel visibility.
  • Track, analyze, and report on key performance indicators including website conversion, marketing qualified leads, sales qualified leads, funnel conversion, campaign performance, and marketing contribution to pipeline.
  • Partner with the Account team and Creative team as a strategic point of contact to support partner launches, campaigns, activations, and ongoing account growth.
  • Create strong creative briefs that clearly define business goals, audience, message, deliverables, timelines, and success metrics for activation work.
  • Build and coordinate partner-facing assets such as decks, one-pagers, landing pages, email campaigns, social copy, and co-branded materials that help bring the 4ocean story to life.
  • Support the development of campaigns that show how brands can create credible social, community, and environmental impact through verified ocean plastic removal and reuse.
  • Help ensure that partner activations reflect 4ocean’s voice, proof, and positioning, emphasizing measurable impact over vague sustainability language.

Requirements

  • 5–8 years of experience in growth marketing, demand generation, revenue marketing, or B2B digital marketing.
  • Proven experience building inbound programs across web, content, SEO, email, and lifecycle marketing.
  • Hands-on experience with marketing automation and CRM tools, ideally HubSpot, including workflows, lead nurturing, segmentation, and reporting.
  • Strong content marketing instincts and the ability to brief, shape, and improve content that converts.
  • Solid understanding of website optimization, conversion strategy, analytics, and funnel measurement.
  • Experience working cross-functionally with creative, sales, and account teams.
  • Strong project management skills with the ability to manage multiple priorities and move quickly without losing quality.
  • Excellent written and verbal communication skills
  • Interest in sustainability, brand partnerships, impact storytelling, or mission-driven business is strongly preferred.
Benefits
  • Flexible work arrangements
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
growth marketingdemand generationrevenue marketingB2B digital marketinginbound marketingSEOcontent marketingemail marketinglifecycle marketingwebsite optimization
Soft Skills
project managementcommunicationcross-functional collaborationcontent shapingcreative brief developmentstrategic thinkinganalytical skillstime managementleadershipadaptability