4Media Marketing

Growth Marketing

• Own growth across a pod of 5-8 clients in our direct response/info marketing division.
• Lead a cross-functional team - managing a media buyer, copywriter, and PM.
• Set the strategic direction for each client's marketing - offer positioning, funnel strategy, creative direction, KPIs.
• Review performance across accounts and handle judgment calls that require strategic thinking.
• Lead client calls with a clear agenda, performance context, and recommendations.
• Ensure every client has documented goals and specific KPIs.

Growth Marketing Manager – Direct Response

Marketing

• We're hiring a media buyer to own paid acquisition across a pod of 5-8 clients spending a combined $100k+ per day, primarily on Meta.
• You'll sit inside a cross-functional pod with a strategist, copywriter, and PM and you'll be the person responsible for making sure every dollar in those ad accounts is actually doing something.
• You're not uploading creative and toggling budgets when someone tells you to - you're deciding how campaigns get structured, what gets tested and why, when to scale and how aggressively, and whether the data you're looking at is even trustworthy before you optimize against it.
• You understand funnel math well enough to reverse-engineer what your CPL needs to be to hit a revenue target three steps downstream.
• You're cross-referencing platform data, attribution tools, and internal reporting regularly.
• If the numbers don't line up, you've flagged it and you're not optimizing off bad data and hoping for the best.

Growth Marketing Manager – Direct Response

Media Buyer, Meta & Google – Direct Response