Growth Marketing Manager – Direct Response

4Media Marketing

Growth Marketing Manager overseeing growth strategies for a pod of clients in the direct response/info marketing division. Leading a cross-functional team to achieve client goals and performance metrics.

Posted 5/30/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $90,000 - $120,000 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

direct response marketingperformance marketingoffer strategyfunnel strategyKPI managementdata analysiscopywritingmedia buyingcreative directionclient outcome ownership

Soft Skills

strategic thinkingteam managementclear communicationadaptabilityleadershipagenda settingperformance reviewcross-discipline competencyclient relationship managementdecision making

Tools & Technologies

AI toolsdata consolidation toolsresearch toolsasync communication platforms

Industry Keywords

info marketingcoachingoffer positioningpricing strategypackaging strategyclient goalsperformance contextmarketing funnelclient callsasync-first environments

About the role

Key responsibilities & impact

Own growth across a pod of 5-8 clients in our direct response/info marketing division.
Lead a cross-functional team - managing a media buyer, copywriter, and PM.
Set the strategic direction for each client's marketing - offer positioning, funnel strategy, creative direction, KPIs.
Review performance across accounts and handle judgment calls that require strategic thinking.
Lead client calls with a clear agenda, performance context, and recommendations.
Ensure every client has documented goals and specific KPIs.

Requirements

What you’ll need

5+ years in a marketing role - ideally in direct response, info/coaching, or performance marketing environments where you've owned client outcomes, not just deliverables
Demonstrated experience managing a team - this isn't your first time being responsible for other people's performance
Cross-discipline marketing competency: you don't need to be the best media buyer, copywriter, or funnel builder in the room, but you need to know what good looks like across all of them.
Experience with offer strategy and positioning - pricing, packaging, and understanding what makes an offer convert in the info/coaching space
Clear written and verbal communication - you adapt how you communicate based on who you're talking to.
Experience working in async-first environments
You use AI tools where they actually help - data analysis, research, consolidation - and you understand where they don't.

Benefits

Comp & perks

Comprehensive health, dental, and vision insurance plans (US Residents Only)
PTO
Paid US Holidays
Opportunities for professional development and advancement within the organization.
A collaborative and innovative work environment with a focus on creativity and results.