4M Analytics

Revenue Operations

• Serve as a strategic partner to the CRO, driving alignment, efficiency, and growth across all go-to-market (GTM) functions.
• Own the architecture of 4M's revenue engine, from AI-powered tooling and process optimization to market intelligence, public sector GTM strategy, and cross-functional execution.
• Act as a strategic advisor and execution partner to the CRO, driving alignment across sales, marketing, and customer success on revenue priorities, OKRs, and key initiatives.
• Lead preparation of CRO-level materials including board decks, QBRs, pipeline reviews, and executive briefings - synthesizing data and insights into clear strategic narratives.
• Conduct ongoing strategic analysis of markets, competitive dynamics, process gaps, risks, and emerging opportunities to inform GTM decision-making.
• Manage the CRO's strategic calendar, ensuring bandwidth is focused on highest-impact priorities across pipeline, renewals, partnerships, and team development.
• Drive cross-functional GTM initiatives from inception through execution, coordinating stakeholders across product, finance, and customer success.
• Own the GTM tech stack strategy - evaluating, implementing, and optimizing AI-powered tools across sales automation, outreach, forecasting, CRM enrichment, and customer intelligence.
• Design and lead enablement programs to train GTM teams on AI tools and workflows, building internal capability and driving adoption across sales, marketing, and customer success.
• Partner with sales and marketing leadership to embed AI into core processes - including account research, pipeline management, content generation, and post-sale workflows.
• Design and optimize end-to-end revenue processes across the full customer lifecycle — from lead generation and pipeline management to renewal and expansion.
• Implement and manage reporting infrastructure to deliver real-time visibility into pipeline, conversion rates, forecast accuracy, and GTM performance.
• Collaborate with finance and sales leadership on revenue forecasting, territory planning, quota setting, and commission program design; comfortable working across time zones with international finance and administrative counterparts, including managing async workflows and coordinating on budgets, approvals, and compliance requirements with overseas teams.
• Develop and maintain sales playbooks, onboarding materials, and operational documentation to ensure consistency and scalability across the GTM team.
• Maintain data integrity across CRM and GTM systems, establishing governance standards and audit processes.
• Lead ICP refinement and persona development for public sector segments - including state and local government, Departments of Transportation, and other regulated industries - translating buyer insights into actionable GTM strategies.
• Partner with sales and marketing to develop positioning, messaging, and content tailored to public sector procurement cycles, compliance requirements, and decision-making structures.
• Track regulatory, policy, and procurement trends affecting target verticals to identify emerging opportunities and risks.
• Conduct structured market and competitive analyses to support territory planning, pricing decisions, and product-market fit assessments.
• Build and maintain frameworks for tracking win/loss trends, competitive positioning, and customer segment performance.
• Synthesize quantitative and qualitative data into strategic recommendations for the CRO and GTM leadership team.
• Partner with product and marketing on analyst relations, customer advisory inputs, and GTM feedback loops.

RevOps Director

• Serve as a strategic partner to the CRO, driving alignment, efficiency, and growth across all GTM functions.
• Own the architecture of 4M's revenue engine including AI-powered tooling and process optimization.
• Act as a strategic advisor and execution partner to the CRO and drive alignment across sales, marketing, and customer success on revenue priorities.
• Manage the CRO's strategic calendar, ensuring bandwidth is focused on highest-impact priorities.
• Drive cross-functional GTM initiatives from inception through execution.
• Own the GTM tech stack strategy, evaluating, implementing, and optimizing AI-powered tools.
• Design and lead enablement programs to train GTM teams on AI tools and workflows.
• Collaborate with finance and sales leadership on revenue forecasting, territory planning, quota setting, and commission program design.

RevOps Director

Director of Revenue Strategy and Operations