3E

Senior Product Go-To-Market Manager

3E

full-time

Posted on:

Location Type: Hybrid

Location: Bethesda • Maryland • United States

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Salary

💰 $120,000 - $135,000 per year

Job Level

Senior

About the role

  • Developing and executing GTM strategies, including market analysis, product positioning, and launch planning.
  • Working with marketing, sales, engineering, and other teams to ensure a unified approach to product launches and driving value across the entire customer experience.
  • Understanding customer needs, competitive landscapes, and market trends to inform product and GTM strategies. Leading marketing research and competitive intelligence gathering workstreams.
  • Leveraging our launch framework, lead and coordinate cross-functional go-to-market efforts for product launches, including positioning, messaging, enablement, and execution planning.
  • Defining the unique value proposition of the product and crafting compelling, differentiated messaging for key buyer personas.
  • Providing sales, account management, and customer teams with the necessary training, resources, and support to effectively sell the product and retain and grow accounts.
  • Tracking key performance indicators (KPIs) related to win rate, product usage and adoption, customer satisfaction, and revenue generation.

Requirements

  • 4+ years of experience in product management, product strategy, or product marketing with accountability for GTM strategy and orchestration— ideally in B2B SaaS, information services, or regulatory/sustainability tech. Experience or interest in EHS, compliance, or sustainability domains is highly valued.
  • Strong working knowledge of Product Management Principles, Strategic Marketing Principles, and the B2B Sales Process.
  • A proven track record of developing and executing high-impact GTM strategies that led to product adoption, market expansion, or revenue growth.
  • Excellent written and verbal communication skills to effectively communicate with various stakeholders.
  • Strong market sensing skills. Ability to analyze data, identify trends, and make data-driven decisions.
  • Exceptional collaborator with the ability to lead and motivate cross-functional teams. Must be skilled at aligning stakeholders around a shared vision while driving accountability.
  • Strong project management skills to manage complex projects and drive execution across teams.
Benefits
  • Health, dental, and vision insurance
  • Life insurance and disability coverage
  • Generous PTO accrual and paid parental leave
  • 401(k) plan with company matching
  • Employee assistance program
  • Voluntary supplemental benefits (Accident, Hospital Indemnity, Critical Illness)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
GTM strategyproduct managementproduct strategyproduct marketingmarket analysiscompetitive intelligencedata analysisproject managementstrategic marketingB2B sales process
Soft skills
communication skillscollaborationleadershipmotivationstakeholder alignmentaccountabilitycustomer focusdata-driven decision makingproblem solvingtraining and support