321 The Agency

Social Media Manager / Content Strategist

321 The Agency

full-time

Posted on:

Location Type: Remote

Location: Florida • United States

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Salary

💰 $60,000 - $75,000 per year

About the role

  • As a Social Media Manager - Insurance & Business Services Specialist at 321, you will serve as the strategic lead for organic social media across a diverse portfolio of client accounts
  • You'll develop comprehensive content strategies that align with business objectives, manage editorial calendars across multiple platforms, and oversee the day-to-day execution of social media programs that drive engagement, brand awareness, and business results
  • This role requires specialized expertise in insurance marketing dynamics including seasonal enrollment periods, life event triggers, policy education, claims positioning, and trust-building for financial services
  • You'll bring deep expertise in social media management alongside proven ability to craft compelling narratives for insurance brands and professional services organizations
  • Your strategic thinking combined with hands-on execution skills will enable you to balance creative excellence with platform best practices, compliance requirements, and business outcomes
  • As part of an AI-first organization, you'll leverage intelligent tools to scale content production, optimize performance, and deliver exceptional results across a high volume of client accounts.

Requirements

  • 5+ years of experience in social media management, preferably in an agency environment managing multiple client accounts simultaneously
  • 2+ years of direct experience managing social media for insurance brands (home insurance, auto insurance, personal lines) or financial services organizations required
  • Proven track record developing and executing successful social media strategies for insurance, business services, professional services, or B2B brands
  • Experience managing social media for insurance companies, insurance agencies, roofing companies, legal firms, real estate professionals, healthcare providers, or similar business services industries is highly valued
  • Deep understanding of insurance consumer behavior, purchase considerations, and content that drives trust and engagement in the insurance category
  • Knowledge of insurance industry regulations and advertising compliance requirements across multiple states/jurisdictions
  • Familiarity with insurance products, coverage types, claims processes, and industry terminology
  • Strong writing skills with ability to craft platform-appropriate content that resonates with insurance consumers and professional audiences while maintaining regulatory compliance.
  • Expertise across major social media platforms including Facebook, Instagram, LinkedIn, TikTok, and YouTube, with deep understanding of platform-specific best practices
  • Proficiency with AI-powered content creation tools (ChatGPT, Claude, Jasper, Copy.ai, or similar) with demonstrated ability to produce high-quality, on-brand content efficiently.
  • Experience using AI tools for content ideation, image generation (Midjourney, DALL-E), video editing, and performance optimization.
  • Experience with social media management platforms (Hootsuite, Sprout Social, Later, Buffer, or similar) and native platform tools.
  • Strong understanding of social media analytics with ability to interpret data and translate insights into actionable strategies.
  • Proficiency with design tools (Canva, Adobe Express, or Adobe Creative Suite) for creating basic graphics and visual content.
Benefits
  • Health, dental, and vision insurance
  • 401K after one year of employment
  • 2 Weeks (80 Hrs) Paid Time Off [Additional 40Hrs at 3 Years]
  • 3 Sick/Mental Health Days
  • 8 Hours Volunteer Time
  • Additional PTO at holiday and management discretion
  • Paid parental leave
  • Professional development opportunities
  • Leadership training opportunities and career advancement pathways
  • A collaborative, creative, and ambitious team environment
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media managementcontent strategy developmentwriting skillssocial media analyticsinsurance marketing dynamicsinsurance consumer behavioradvertising complianceplatform-specific best practicescontent creationgraphic design
Soft Skills
strategic thinkingcreative excellencehands-on executiontrust-buildingcommunication skillsorganizational skillsnarrative craftingengagement drivingcollaborationadaptability