Lead the strategic development and hands-on execution of paid digital media campaigns across a diverse portfolio of clients, with specialized focus on insurance and business services industries
Own the full-funnel media strategy and execution—from awareness and consideration through quote generation, application completion, policy binding, and retention
Manage and mentor digital specialists, drive the paid media philosophy across the agency
Execute hands-on campaign setup, optimization, and management across all major paid digital platforms
Develop and execute high-volume lead-generation strategies focused on CPL (Cost Per Lead), CPQ (Cost Per Quote), CPA (Cost Per Acquisition), and ROAS targets
Monitor insurance industry trends, InsurTech innovations, competitive activity, and regulatory changes that impact media strategy
Oversee the development of robust, dynamic, and highly visual reports and dashboards to answer key business and media questions
Collaborate with Client Success teams, project leads, and leadership to ensure media plans are executed per approved strategies

Requirements

7+ years of experience in strategic digital media planning and hands-on paid advertising execution , preferably in an agency environment
3+ years of direct experience managing paid media campaigns for insurance products (home insurance, auto insurance, personal lines) or financial services required
Proven track record of successful lead generation and customer acquisition campaigns for insurance brands
Deep understanding of insurance sales funnels, quote generation optimization, and policy conversion strategies
Experience managing paid media for business services industries including roofing, legal services, real estate, healthcare, or home services highly valued
Demonstrated success managing substantial monthly media budgets ($50K+ per month across multiple clients)
Expert-level proficiency in Google Ads with proven success across Search, Display, Performance Max, and YouTube campaigns
Advanced Meta advertising expertise with demonstrated results across Facebook and Instagram
Strong experience with LinkedIn Campaign Manager, programmatic display, and emerging paid channels
Hands-on experience with landing page optimization, conversion rate optimization (CRO), and funnel testing
Working knowledge of CRM platforms (HubSpot, High Level, Salesforce Marketing Cloud) and marketing automation
Deep understanding of customer lifecycle marketing and full-funnel integration strategies
Proficiency with Google Analytics 4, Google Tag Manager, and conversion tracking implementation
Experience with data visualization and reporting tools (Looker Studio, Power BI, Tableau, or similar)
Strong analytical skills with ability to interpret complex data sets and translate insights into actionable strategies
Understanding of multi-touch attribution modeling and customer journey analysis
Knowledge of insurance industry metrics, benchmarks, and performance standards
Familiarity with insurance advertising compliance requirements and regulated industry marketing
Experience managing and developing team members in a fast-paced environment
Ability to prioritize, multi-task, solve problems effectively, and remain professional and constructive in all situations
Strong organizational and communication skills with ability to present complex information clearly to clients and stakeholders
Track record of project and client success with measurable business impact.

Benefits

Health, dental, and vision insurance
401K after one year of employment
2 Weeks (80 Hrs) Paid Time Off [Additional 40Hrs at 3 Years]
3 Sick/Mental Health Days
8 Hours Volunteer Time
Additional PTO at holiday and management discretion
Paid parental leave
Professional development opportunities
Leadership training opportunities and career advancement pathways
A collaborative, creative, and ambitious team environment

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital media planningpaid advertising executionlead generationcustomer acquisitionquote generation optimizationconversion rate optimizationmulti-touch attribution modelingdata visualizationanalytical skillsfunnel testing

Soft Skills

mentoringproblem solvingorganizational skillscommunication skillscollaborationstrategic thinkingtime managementadaptabilityleadershipclient success