2U

Lead Analyst, Revenue Strategy & Analytics

2U

full-time

Posted on:

Origin:  • 🇺🇸 United States • Virginia

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Salary

💰 $86,400 - $103,700 per year

Job Level

Senior

Tech Stack

SQLTableau

About the role

  • 2U is seeking a highly analytical and technically proficient Lead Analyst to join our Revenue, Analytics team. This individual will serve as a critical liaison and analytical lead in our partnership with Red Ventures (RV), ensuring robust understanding, evaluation, and communication of RV's performance across both edX and our broader MarTech initiatives.\n
  • The Lead Analyst will also contribute to special projects, including leading and enhancing our TCA (revenue prediction) table testing framework.\n
  • Responsibilities Include, But Are Not Limited To:\n
  • Analysis: Independently assess and communicate performance metrics related to paid landing page testing, return on ad spend (ROAS), and revenue attribution and recognition.\n
  • Partner Management: Act as the analytical hub for all Red Ventures-related performance discussions, synthesizing data insights for executive and leadership decision-making.\n
  • Partner Management: Serve as the primary point-of-contact for Red Ventures testing timelines, performance expectations, and results dissemination.\n
  • Project Management: Support the execution of strategic analytics initiatives, including, but not limited to Data Science and Red Ventures-related projects.\n
  • Coordinate project timelines, align cross-functional inputs, and ensure data and analysis are ready to support business objectives.\n
  • Provide structured analytical contributions and insights across teams to ensure project goals are met and tied to program success.\n
  • Things That Should Be In Your Background: Bachelor’s degree in Finance, Economics, Statistics, Data Science, or a related technical field.\n
  • 5+ years of experience in an analytical role with demonstrated success in marketing analytics and financial performance evaluation.\n
  • Strong proficiency in SQL, Excel, and data visualization tools (e.g., Tableau, Power BI).\n
  • Deep understanding of ROAS, revenue recognition principles, and digital marketing performance metrics.\n
  • Excellent communication and stakeholder management skills with a proven ability to influence cross-functional teams.\n
  • Ability to work independently and manage multiple priorities in a fast-paced environment.

Requirements

  • Bachelor’s degree in Finance, Economics, Statistics, Data Science, or a related technical field.\n
  • 5+ years of experience in an analytical role with demonstrated success in marketing analytics and financial performance evaluation.\n
  • Strong proficiency in SQL, Excel, and data visualization tools (e.g., Tableau, Power BI).\n
  • Deep understanding of ROAS, revenue recognition principles, and digital marketing performance metrics.\n
  • Excellent communication and stakeholder management skills with a proven ability to influence cross-functional teams.\n
  • Ability to work independently and manage multiple priorities in a fast-paced environment.