Director, Customer Data Platforms
2U
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $168,000 - $193,000 per year
Job Level
About the role
- Provide strategic leadership and senior level oversight to drive development of our CDP capabilities, based on the needs of our internal customers and the expectations of our learners around the use of data for experience personalization
- Contribute to the creation of robust segmentation and testing strategies aimed at personalizing the customer experience
- Partner with engineering, data science, marketing, product, and other cross-functional teams to define data structures, general product requirements and user acceptance testing models for customer data models and CDP functionality
- Ensure that business goals and objectives surrounding CDP are met and allow the organization to leverage powerful insights that drive strategic decision-making for our customer data strategies
- Own the customer data platform and be an evangelist for its value proposition, including promoting new features, being the SME for CDP best practices, providing documentation for end users, and solving for the normalization of customer data across multiple, siloed lines of businesses.
- Understand privacy regulations like GDPR and CCPA and work with our privacy, engineering, and security teams to ensure consent and permissions are updated and upheld when needed
Requirements
- Bachelor’s degree required, Master’s degree preferred
- Minimum 8-10 years industry experience in product management or marketing technology
- Minimum 8-10 years experience with customer data platforms (CDPs) and best practices. Twilio Engage (formerly Segment Personas) and/or Salesforce CDP preferred.
- Experience in the education and/or ecommerce industry preferred
- Comfortable learning and discussing technical concepts
- Strong planning, communication and organizational skills
- Experience working on cross functional teams with multiple stakeholders
- Project management experience a plus
Benefits
- Medical, dental, and vision coverage
- Life insurance, disability, and 401(k) employer match
- Free snacks and drinks in-office
- Generous paid holidays and leave policies, including unlimited PTO
- Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
customer data platformssegmentation strategiestesting strategiesuser acceptance testingdata structuresproduct managementmarketing technologyproject managementdata normalizationGDPR
Soft skills
strategic leadershipcommunication skillsorganizational skillsplanning skillscross-functional collaborationproblem-solvingstakeholder managementtechnical discussionevangelismbest practices advocacy