22squared

Senior Media Manager, Programmatic

22squared

full-time

Posted on:

Location Type: Hybrid

Location: Atlanta • United States

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Job Level

Senior

About the role

  • In partnership with media team leadership, aid in the development of overall client strategy as it relates to digital investment media - programmatic, as well as data and audience strategy
  • Develop and manage audience and media testing roadmaps across programmatic
  • Provide strategic guidance to the overall media team as well as digital buyers on all digital investment media in order to ensure flawless activation strategies
  • Develop and conduct media partner RFPs and partner evaluation scorecards for programmatic vendors
  • Develop client POVs on strategies and approaches to the ongoing changing landscape of digital media
  • Assist AMD and other Media Leadership on leading client strategy and managing the activation team
  • Creates a positive working environment and fosters an overall team approach
  • Maintain an in-depth knowledge of client business, from both current and historical perspectives
  • Maintain end to end management of programmatic campaigns and strategy
  • Lead the team with in platform optimizations and day-to-day campaign management
  • Works collaboratively across departments (strategy, comms planning, analytics, etc.) to develop the strategic design for innovative media plans
  • Fosters strong agency-vendor relations to develop comprehensive media plans that successfully accomplish client goals
  • Maintains overall control of work-flow and assigned team responsibilities within the group -- oversees the progress of all projects
  • Provides strategic analysis of plans to determine impact and overall outcome of all measurable variables such as sales, guest/traffic counts, average check, lift in measurable brand attributes, awareness, advocacy, etc.

Requirements

  • 4-6 years experience in working in programmatic with both self-service and managed service experience
  • Experience in strategy and execution of digital investment media - with a strong emphasis on programmatic
  • Experience in execution of self-serve programmatic media buying required
  • Experience in data strategy and usage of a Data Management Platform strongly preferred
  • High degree of technical aptitude in primary DSPs such as DV360, The Trade Desk, etc. in a self-serve/hands-on keyboard capacity required
  • Certification and/or significant experience in media measurement tools, such as Campaign Manager, Datorama and Google Analytics 360
  • High level of comfort presenting to senior clients and senior internal team members
  • Exposure and usage of marketing technology and tools
  • Proactive exploration and integration of AI-driven workflows to optimize process
  • Experience managing team projects from ideation to execution
  • Highly organized and process-oriented
Benefits
  • Equal Opportunity Employer
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
programmatic mediadigital investment mediadata strategyself-serve programmatic media buyingDSPsDV360The Trade Deskmedia measurement toolsCampaign ManagerGoogle Analytics 360
Soft Skills
strategic guidanceteam leadershipcollaborationpresentation skillsorganizational skillsprocess-orientedpositive working environmentclient strategyproject managementproactive exploration