22squared

Account Manager

• Responsible for mastering basic agency processes, developing positive client relationships and developing strong relationships with the integrated team
• Responsible for sharing relevant industry and competitive updates
• Lead internal communication and collaboration across departments
• Set expectations for each team member and project
• Establish clear deliverables and timelines to ensure team alignment
• Keep Project Management informed on project process and details
• Manage up to Supervisors to keep leadership informed on important client and internal team updates
• Demonstrate the ability to understand the client’s business to evaluate work based on strategy and objectives.
• Earn and maintain a positive relationship with junior members of the client team to further agency partnership and execute tactical work.
• Develop ability to think critically in the development of new work in order to prepare for client feedback or technical roadblocks.
• Master basics of agency and client processes within day-to-day workflow.
• Act as financial stewards by managing media, production, out-of-scope project and service fee budgets and billing.
• Support team in execution and strategy of integrated creative campaigns across all touchpoints, including Display, OOH, Broadcast, Social, Search, Online Video, Print & POP
• Serve as a role model and mentor to Account Assistants

Director

• Own the development of full-funnel, cross-channel media strategies across digital, social, programmatic, search, retail, and emerging channels, collaborating with strategic investment and comms strategy partners
• Ensure plans are grounded in data, audience insight, and business outcomes, not just channel tactics
• Partner with analytics teams to define KPIs, measurement frameworks, optimization plans, competitive audits and landscape data opportunities
• Oversee the translation of strategy into execution, ensuring alignment across planning, buying, and reporting
• Serve as the senior day-to-day client lead across key media accounts, building trusted, senior and executive-level relationships
• Translate business objectives into clear media strategies that drive measurable growth
• Lead client communications, QBRs, and strategic planning sessions with confidence and clarity
• Identify opportunities to expand scope, deepen partnerships, and drive incremental revenue
• Lead, mentor, and grow a hybrid team practice spanning planning and account management functions
• Redefine roles and workflows to support a modern, integrated media model and a model for media-only accounts
• Set clear expectations for quality, accountability, and client delivery across the teams working collaboratively with media operations leadership
• Help build scalable processes that improve speed, clarity, and consistency
• Collaborate with department leads across the portfolio (media and creative) to define strategic media planning and business leadership growth, goals, ways of working and product & service offerings
• Drive rigor in planning outputs, timelines, and deliverables
• Ensure alignment between strategy, execution, and measurement
• Partner with data and tech teams to elevate planning through advanced tools, automation, and AI
• Contribute to agency-wide media POVs, thought leadership, and innovation
• Participate in agency thought leadership and represent 22squared across the industry

Account Manager

Director of Business – Media Strategy