22squared

Manager

• In partnership with media team leadership, aid in the development of overall client strategy as it relates to digital investment media - programmatic, as well as data and audience strategy
• Develop and manage audience and media testing roadmaps across programmatic
• Provide strategic guidance to the overall media team as well as digital buyers on all digital investment media in order to ensure flawless activation strategies
• Develop and conduct media partner RFPs and partner evaluation scorecards for programmatic vendors
• Develop client POVs on strategies and approaches to the ongoing changing landscape of digital media
• Assist AMD and other Media Leadership on leading client strategy and managing the activation team
• Creates a positive working environment and fosters an overall team approach
• Maintain an in-depth knowledge of client business, from both current and historical perspectives
• Maintain end to end management of programmatic campaigns and strategy
• Lead the team with in platform optimizations and day-to-day campaign management
• Works collaboratively across departments (strategy, comms planning, analytics, etc.) to develop the strategic design for innovative media plans
• Fosters strong agency-vendor relations to develop comprehensive media plans that successfully accomplish client goals
• Maintains overall control of work-flow and assigned team responsibilities within the group -- oversees the progress of all projects
• Provides strategic analysis of plans to determine impact and overall outcome of all measurable variables such as sales, guest/traffic counts, average check, lift in measurable brand attributes, awareness, advocacy, etc.

Senior Media Manager, Programmatic

Analyst

• Transform raw data into strategic insights that inform media planning, campaign optimization, and client recommendations
• Design, build, and maintain dashboards and reporting systems across platforms like Tableau, Looker, and Snowflake—balancing accuracy with usability
• Proactively identify performance trends, anomalies, and opportunities through exploratory analysis
• Present findings and recommendations to internal teams and executive-level client stakeholders with clarity and confidence
• Collaborate with media, strategy, and account teams to define KPIs, establish measurement frameworks, and ensure consistent tracking across channels
• Lead QA efforts across campaigns and data pipelines, troubleshooting issues and implementing scalable solutions
• Stay current on AI-powered analytics tools and methodologies, identifying opportunities to integrate automation and machine learning into workflows
• Juggle multiple projects and stakeholders, adapting quickly as priorities shift

Senior Media Manager, Programmatic

Senior Analyst