Director of Business – Media Strategy

22squared

Director of Business & Media Strategy at 22squared leading client media strategy and team excellence. Fostering strong client relationships and guiding modern media planning initiatives across various channels.

Posted 6/5/2026full-timeAtlanta • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Own the development of full-funnel, cross-channel media strategies across digital, social, programmatic, search, retail, and emerging channels, collaborating with strategic investment and comms strategy partners
Ensure plans are grounded in data, audience insight, and business outcomes, not just channel tactics
Partner with analytics teams to define KPIs, measurement frameworks, optimization plans, competitive audits and landscape data opportunities
Oversee the translation of strategy into execution, ensuring alignment across planning, buying, and reporting
Serve as the senior day-to-day client lead across key media accounts, building trusted, senior and executive-level relationships
Translate business objectives into clear media strategies that drive measurable growth
Lead client communications, QBRs, and strategic planning sessions with confidence and clarity
Identify opportunities to expand scope, deepen partnerships, and drive incremental revenue
Lead, mentor, and grow a hybrid team practice spanning planning and account management functions
Redefine roles and workflows to support a modern, integrated media model and a model for media-only accounts
Set clear expectations for quality, accountability, and client delivery across the teams working collaboratively with media operations leadership
Help build scalable processes that improve speed, clarity, and consistency
Collaborate with department leads across the portfolio (media and creative) to define strategic media planning and business leadership growth, goals, ways of working and product & service offerings
Drive rigor in planning outputs, timelines, and deliverables
Ensure alignment between strategy, execution, and measurement
Partner with data and tech teams to elevate planning through advanced tools, automation, and AI
Contribute to agency-wide media POVs, thought leadership, and innovation
Participate in agency thought leadership and represent 22squared across the industry

Requirements

What you’ll need

10+ years of experience in media strategy, planning, and/or client leadership within a media agency environment
Proven ability to lead both client relationships and media planning functions
Strong understanding of the modern media ecosystem, including: Digital and performance media (paid social, search, programmatic)
Retail media and emerging platforms
Cross-channel planning and full-funnel strategy
Experience managing and developing high-performing teams
Strong proficiency in media planning tools such as MediaOcean, Prisma, Nielsen, comScore, Media Radar, etc
Strong analytical mindset with comfort translating data into actionable strategy
Excellent communication and presentation skills, with executive presence
Experience working in or with integrated, evolving agency models preferred

Benefits

Comp & perks

Equal Opportunity Employer

ATS Keywords

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Hard Skills & Tools

media strategymedia planningclient leadershipcross-channel planningfull-funnel strategyanalytical mindsetdata translationoptimization plansKPI definitioncompetitive audits

Soft Skills

communication skillspresentation skillsexecutive presencerelationship buildingmentoringteam leadershipstrategic planningcollaborationaccountabilityclarity