
E-commerce Google Ads Specialist
20four7VA
contract
Posted on:
Location Type: Remote
Location: Anywhere in the World
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About the role
- Create and manage Google Ads campaigns for E-commerce products
- Plan and launch Search, Shopping, Display, and Performance Max campaigns
- Structure campaigns with proper ad groups, keywords, and product segmentation
- Align campaigns with business goals and E-commerce marketing strategies
- Monitor campaign performance daily or weekly
- Optimize bids, keywords, audiences, and placements to increase sales
- Improve click-through rate (CTR), conversion rate, and ROAS
- Identify underperforming campaigns and implement improvements
- Manage product listings via Google Merchant Center
- Optimize product titles, descriptions, and feed attributes for better ad performance
- Create product groups and segment campaigns by product type or category
- Track conversions and campaign performance using Google Analytics
- Prepare weekly or monthly performance reports
- Analyze campaign data and provide actionable insights to increase revenue
- Conduct A/B testing for ad creatives and landing pages
- Identify opportunities for scaling profitable campaigns
- Stay updated on Google Ads strategies and E-commerce trends
Requirements
- Proven experience managing Google Ads campaigns for E-commerce stores
- Strong understanding of: Search Ads, Shopping Ads, Performance Max campaigns, Keyword research, Audience targeting, Conversion tracking
- Experience with Google Merchant Center product feeds
- Familiarity with ROAS optimization and E-commerce advertising
- Ability to analyze data and improve campaign performance
- Strong communication and reporting skills.
- Experience managing ads for Shopify or other E-commerce platforms (preferred)
- Knowledge of conversion tracking and Google Tag Manager (preferred)
- Experience running ads for fashion, retail, or consumer products (preferred)
- Google Ads certification from Google Skillshop (preferred)
Benefits
- Competitive rates
- Weekly payments
- Various open roles are available
- Free training and upskilling
- Constant support and guidance
- A vibrant community always ready to support you
- And more!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Google AdsSearch AdsShopping AdsPerformance Max campaignsKeyword researchAudience targetingConversion trackingROAS optimizationA/B testingData analysis
Soft Skills
CommunicationReportingAnalytical skills
Certifications
Google Ads certification