Digital Marketing and Website Management Specialist
20four7VA
contract
Posted on:
Location Type: Remote
Location: Anywhere in the World
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Tech Stack
About the role
- Regularly update the website using the Divvy theme, ensuring all content is accurate, engaging, and visually appealing.
- Implement SEO best practices for on-page and off-page optimization, including keyword research, meta tags, and backlink strategies to improve search engine rankings.
- Upload new blog posts to the website, ensuring proper formatting, alignment with SEO strategies, and the inclusion of relevant images and tags.
- Update the website with current specials and promotions, ensuring they are clearly presented and aligned with marketing campaigns.
- Populate and manage our Mailchimp database, ensuring accurate segmentation based on audience behavior, interests, and other relevant criteria.
- Plan, segment, and execute email marketing campaigns to promote products, services, and content, including newsletters and promotional offers.
- Analyze email marketing metrics (open rates, click-through rates) to assess campaign performance and provide insights for future improvements.
- Create and upload posts for social media competitions across our platforms, ensuring they are visually appealing and meet branding standards.
- Manage the selection of competition winners, ensuring that this process is completed by Friday, with announcements made over the weekend or early Monday.
- Oversee responses and engagements on social media platforms, maintaining a positive brand image and promptly addressing inquiries.
- Provide regular reports on website analytics, email campaign performance, social media engagement, and competition outcomes.
- Conduct A/B testing for email campaigns and website content, analyzing results to refine strategies for improved performance.
Requirements
- Proven experience with WordPress, specifically with Divvy themes or similar.
- Strong technical skills in website management, including familiarity with HTML, CSS, and basic JavaScript for troubleshooting and updates.
- Deep understanding of SEO best practices, including experience with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs).
- Proficiency in Mailchimp, including experience with setting up automated campaigns, list segmentation, and performance analysis.
- Experience with social media management tools (e.g., Hootsuite, Buffer) and reporting metrics.
- Familiarity with A/B testing methodologies and tools to drive optimization of digital marketing efforts.
- Familiarity with Google Ads (navigating the interface, basic edits, and reporting).
- Google Ads certification is a plus but not required.
Benefits
- Competitive rates
- Weekly payments
- Various open roles available
- Free training and upskilling
- Constant support and guidance
- A vibrant community always ready to support you
- And more!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
HTMLCSSJavaScriptSEO best practicesA/B testingemail marketingwebsite managementcontent managementkeyword researchbacklink strategies
Soft Skills
analytical skillscommunicationorganizational skillsattention to detailcreativitytime managementproblem-solvingteam collaborationcustomer engagementbrand management
Certifications
Google Ads certification