1Milk2Sugars Inc.

Associate Influencer Campaign Manager

1Milk2Sugars Inc.

full-time

Posted on:

Location Type: Hybrid

Location: Toronto • Canada

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Salary

💰 CA$55,000 - CA$70,000 per year

About the role

  • Influencer Campaign Strategy & Execution: Take part in the strategy, planning, and execution of paid influencer marketing campaigns across various platforms (Instagram, TikTok, YouTube, Pinterest, etc.).
  • Research, vet, and cast influencers who align with campaign goals, brand values, and audience demographics.
  • Craft creative briefs for influencer content aligned with brand objectives, ensuring content is engaging, trend-aware, and on-brand.
  • Manage end-to-end influencer outreach, negotiations, contracts, and deliverables.
  • Collaborate with internal PR, Digital, and Paid Media teams to integrate influencer efforts into larger brand initiatives.
  • Track and manage campaign budgets, ensuring efficiency and ROI.
  • Provide strategic insights and recommendations to clients on influencer trends, creative formats, and best practices.
  • Prepare post-campaign performance reports, analyzing KPIs, and suggesting optimizations for future campaigns.
  • Client & Talent Relationships: Serve as a key point of contact for clients, talent agents, and influencers throughout the campaign lifecycle.
  • Build and maintain a network of strong relationships with influencers, talent managers, and content creators across industries.
  • Actively monitor social trends and emerging creators to build a robust influencer database.
  • Creative & Strategic Development: Collaborate with creative teams on campaign concepts, influencer content direction, and paid social amplification opportunities.
  • Stay ahead of digital trends, platform updates, and emerging influencer strategies to maintain innovative campaign offerings.

Requirements

  • 3+ years of experience in influencer marketing, ideally within an agency or brand environment.
  • Proven success in managing end-to-end influencer campaigns with measurable results.
  • Deep understanding of social media platforms, influencer trends, and creator culture.
  • Experience working with creators in lifestyle categories (beauty, wellness, fashion, F&B, etc.).
  • Exceptional written and verbal communication skills.
  • Strong organizational and project management abilities with the ability to manage multiple campaigns simultaneously.
  • Confident in leading client presentations and pitches.
  • Familiarity with influencer marketing tools (e.g., CreatorIQ, GRIN, Meltwater, Sprout Social, etc.) is an asset.
  • Nice to Have: Experience developing influencer content for paid media/whitelisted ads.
  • Experience managing creator licensing, usage rights, and contract compliance.
  • Knowledge of UGC (User Generated Content) programs.
  • Bilingual (French) an asset, but not required.
Benefits
  • Health & Wellness: Full-time permanent employees get medical, vision, and dental benefits after three months.
  • Flexible Workweek: Enjoy flex hours with hybrid options.
  • Profit Sharing: Eligible for Merit + Bonuses after 1 year.
  • Holiday Chill: We close down for a paid break during Christmas (subject to change).
  • Wellness Perks: Premium Calm app subscription and access to Perkopolis.
  • Work from Anywhere: After a year with us, work from wherever you want for up to 3 weeks!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
influencer marketingcampaign managementcontent creationsocial media strategyperformance analysisbudget managementproject managementclient presentationscontract complianceUGC programs
Soft Skills
communication skillsorganizational skillsrelationship buildingstrategic thinkingcreativitytrend awarenessnegotiation skillscollaborationtime managementadaptability