1840 & Company

Social Media Manager

• Create high-quality static assets for social media—including single-image posts and carousel content
• Schedule and publish content across social platforms according to a defined content calendar
• Ensure all assets follow brand guidelines, typography, color palettes, and visual standards
• Optimize visuals for clarity, readability, and engagement
• Maintain organized asset libraries and naming conventions
• Track scheduled, published, and upcoming content
• Collaborate with social media managers, content writers, and marketing leads

Social Media Content Designer, Scheduler

• Create high-quality static assets for social media—including single-image posts and carousel content
• Schedule and publish content across social platforms according to a defined content calendar
• Ensure all assets follow brand guidelines, typography, color palettes, and visual standards.
• Format assets correctly for each platform’s dimensions, aspect ratios, and safe zones
• Monitor scheduled posts for errors or platform issues

Content Creator

• Content Creation & Publishing
• Write and publish daily posts for X, including: Short-form commentary
• Threaded posts
• Polls
• Quote posts and replies
• Adapt brand voice for timely, conversational, and platform-native content.
• Format posts correctly for maximum engagement (line breaks, emojis, hashtags, tagging).
• Real-Time & Trend-Driven Content
• Monitor trending topics, news, and conversations relevant to the brand.
• Create reactive content tied to real-time moments when appropriate.
• Participate in conversations through thoughtful replies and quote posts.
• Engagement & Community Interaction, Engage with followers and relevant accounts by:
• Replying to comments
• Liking and reposting relevant content
• Participating in ongoing conversations
• Help foster a consistent, authentic brand presence on X.
• Performance Awareness
• Track basic engagement metrics (impressions, likes, reposts, replies).
• Identify which post types, tones, and topics perform best.
• Adjust content style and cadence based on performance insights.
• Coordination & Brand Alignment
• Align posts with broader content themes, campaigns, or events.
• Ensure all content follows brand guidelines and platform policies.
• Coordinate with marketing or communications teams as needed.

• Manage and grow company and executive LinkedIn profiles
• Plan, write, and publish B2B-focused LinkedIn content, including:
• Thought leadership posts
• Industry insights
• Product or solution positioning
• Case studies and proof points
• Maintain a consistent brand voice and posting cadence.
• Execute daily outbound activity on LinkedIn, including:
• Connection requests
• Personalized follow-up messages
• Comment-based engagement to warm prospects
• Identify and engage ICP-aligned prospects (titles, industries, company size).
• Use social selling best practices to move prospects toward sales conversations.
• Engage with relevant accounts, prospects, and industry voices.
• Respond to comments and messages in a timely, professional manner.
• Build visibility through meaningful participation in conversations.
• Track outbound activity, responses, and lead status.
• Coordinate with sales or business development teams to:
• Hand off qualified leads
• Align messaging and follow-up
• Maintain clean records of outreach and outcomes.
• Monitor key metrics, including:
• Profile and post engagement
• Connection acceptance rates
• Response rates
• Leads generated
• Refine content and outreach messaging based on performance insights.

B2B Social Media, LinkedIn Lead Generation Manager

Performance Marketing

• Develop Google Ads strategies aligned with business objectives (leads, revenue, installs, traffic).
• Architect clean, scalable account structures by campaign, intent, product, and funnel stage.
• Define KPIs, benchmarks, and testing roadmaps.
• Build and manage campaigns across:
• - Google Search
• - Google Display Network (GDN)
• - YouTube Ads
• Conduct keyword research, including:
• - High-intent and long-tail keywords
• - Competitor and conquesting strategies
• Configure bidding strategies (Manual, Max Conversions, tCPA, tROAS) based on goals.
• Write and test:
• - Responsive Search Ads (RSAs)
• - Display and YouTube ad messaging
• Optimize:
• - Headlines
• - Descriptions
• - Extensions (sitelinks, callouts, structured snippets)
• Monitor performance daily and optimize for:
• - CTR
• - Quality Score
• - CPC
• - CPA / ROAS
• Adjust bids, budgets, keywords, and audiences to reduce waste and scale winners.
• Ensure proper setup and validation of:
• - Conversion tracking
• - GA4 integrations
• - Google Tag Manager
• Deliver weekly and monthly performance reports with:
• - Clear insights
• - Trend analysis
• - Optimization recommendations
• Stay current on:
• - Google Ads product updates
• - Policy changes
• - Automation and AI-driven features

Google Ads Manager

• Campaign Strategy & Planning
• Develop Google Ads strategies aligned with business objectives (leads, revenue, installs, traffic).
• Architect clean, scalable account structures by campaign, intent, product, and funnel stage.
• Define KPIs, benchmarks, and testing roadmaps.
• Build and manage campaigns across:
• - Google Search
• - Google Display Network (GDN)
• - YouTube Ads
• Conduct keyword research, including:
• - High-intent and long-tail keywords
• - Competitor and conquesting strategies
• Negative keyword management
• Configure bidding strategies (Manual, Max Conversions, tCPA, tROAS) based on goals.
• Write and test:
• - Responsive Search Ads (RSAs)
• - Display and YouTube ad messaging
• Optimize:
• - Headlines
• - Descriptions
• - Extensions (sitelinks, callouts, structured snippets)
• Collaborate with creative teams for YouTube and display assets.
• Monitor performance daily and optimize for:
• - CTR
• - Quality Score
• - CPC
• - CPA / ROAS
• Adjust bids, budgets, keywords, and audiences to reduce waste and scale winners.
• Continuously improve Quality Score and impression share.
• Ensure proper setup and validation of:
• - Conversion tracking
• - GA4 integrations
• - Google Tag Manager
• Analyze performance across devices, audiences, and intent signals.
• Deliver weekly and monthly performance reports with:
• - Clear insights
• - Trend analysis
• - Optimization recommendations
• Stay current on:
• - Google Ads product updates
• - Policy changes
• - Automation and AI-driven features

• Develop Google Ads strategies aligned with business objectives (leads, revenue, installs, traffic).
• Architect clean, scalable account structures by campaign, intent, product, and funnel stage.
• Define KPIs, benchmarks, and testing roadmaps.
• Build and manage campaigns across:
• - Google Search
• - Google Display Network (GDN)
• - YouTube Ads
• Conduct keyword research, including:
• - High-intent and long-tail keywords
• - Competitor and conquesting strategies
• Negative keyword management
• Configure bidding strategies (Manual, Max Conversions, tCPA, tROAS) based on goals.
• Write and test:
• - Responsive Search Ads (RSAs)
• - Display and YouTube ad messaging
• Optimize:
• - Headlines
• - Descriptions
• - Extensions (sitelinks, callouts, structured snippets)
• Monitor performance daily and optimize for:
• - CTR
• - Quality Score
• - CPC
• - CPA / ROAS
• Adjust bids, budgets, keywords, and audiences to reduce waste and scale winners.
• Continuously improve Quality Score and impression share.
• Ensure proper setup and validation of:
• - Conversion tracking
• - GA4 integrations
• - Google Tag Manager
• Analyze performance across devices, audiences, and intent signals.
• Deliver weekly and monthly performance reports with:
• - Clear insights
• - Trend analysis
• - Optimization recommendations
• Stay current on:
• - Google Ads product updates
• - Policy changes
• - Automation and AI-driven features

• Content Creation & Publishing
• Write and publish daily posts for X, including: Short-form commentary, Threaded posts, Polls, Quote posts and replies
• Adapt brand voice for timely, conversational, and platform-native content.
• Format posts correctly for maximum engagement (line breaks, emojis, hashtags, tagging).
• Monitor trending topics, news, and conversations relevant to the brand.
• Create reactive content tied to real-time moments when appropriate.
• Participate in conversations through thoughtful replies and quote posts.
• Engage with followers and relevant accounts by:
• Replying to comments
• Liking and reposting relevant content
• Participating in ongoing conversations
• Help foster a consistent, authentic brand presence on X.
• Track basic engagement metrics (impressions, likes, reposts, replies).
• Identify which post types, tones, and topics perform best.
• Adjust content style and cadence based on performance insights.
• Align posts with broader content themes, campaigns, or events.
• Ensure all content follows brand guidelines and platform policies.
• Coordinate with marketing or communications teams as needed.

Manager

• Plan, build, launch, and optimize paid campaigns across Meta (Facebook/Instagram), X (Twitter), and TikTok.
• Architect full-funnel campaigns, manage budgets, and drive measurable outcomes (leads, installs, conversions, or revenue).
• Monitor campaigns daily and make real-time optimizations to improve CTR, CPA, ROAS, or CPI.
• Collaborate with creative/content teams to develop ad copy, hooks, CTAs, and creative briefs.

Paid Digital Advertising Manager

• Static Content Creation
• Design static social media assets, including:
• Single-image posts
• Carousel posts
• Branded graphics
• Adapt designs for multiple platforms (Instagram, Facebook, LinkedIn, X, TikTok static).
• Ensure all assets follow brand guidelines, typography, color palettes, and visual standards.
• Content Formatting & Optimization
• Format assets correctly for each platform’s:
• Dimensions
• Aspect ratios
• Safe zones
• Optimize visuals for clarity, readability, and engagement.
• Scheduling & Publishing
• Schedule posts using approved tools (e.g., Hootsuite, Sprout, native platforms).
• Publish content according to the content calendar and campaign timelines.
• Ensure captions, hashtags, and tags are correctly applied at publish time.
• Content Management & Organization
• Maintain organized asset libraries and naming conventions.
• Track scheduled, published, and upcoming content.
• Flag gaps, overlaps, or timing conflicts in the schedule.
• Collaboration & Coordination
• Work closely with:
• Social media managers
• Content writers
• Marketing leads
• Implement feedback efficiently and revise assets as needed.
• Support campaigns, launches, and recurring content series.
• Quality Control
• Proof assets for accuracy (copy, branding, formatting).
• Ensure posts go live correctly and on time.
• Monitor scheduled posts for errors or platform issues

• Plan, build, launch, and optimize paid campaigns across Meta, X, and TikTok.
• Architect full-funnel campaigns, manage budgets efficiently, and drive measurable outcomes (leads, installs, conversions, or revenue).
• Collaborate with creative/content teams to develop ad copy, hooks, CTAs, and creative briefs.
• Monitor campaigns daily and make real-time optimizations to improve performance metrics.
• Track and report on performance using Native platform analytics and Google Analytics (GA4).

• Develop Google Ads strategies aligned with business objectives (leads, revenue, installs, traffic).
• Architect clean, scalable account structures by campaign, intent, product, and funnel stage.
• Define KPIs, benchmarks, and testing roadmaps.
• Build and manage campaigns across:
• - Google Search
• - Google Display Network (GDN)
• - YouTube Ads
• Conduct keyword research, including:
• - High-intent and long-tail keywords
• - Competitor and conquesting strategies
• Negative keyword management
• Configure bidding strategies (Manual, Max Conversions, tCPA, tROAS) based on goals.
• Write and test:
• - Responsive Search Ads (RSAs)
• - Display and YouTube ad messaging
• Optimize:
• - Headlines
• - Descriptions
• - Extensions (sitelinks, callouts, structured snippets)
• Collaborate with creative teams for YouTube and display assets.
• Monitor performance daily and optimize for:
• - CTR
• - Quality Score
• - CPC
• - CPA / ROAS
• Adjust bids, budgets, keywords, and audiences to reduce waste and scale winners.
• Continuously improve Quality Score and impression share.
• Ensure proper setup and validation of:
• - Conversion tracking
• - GA4 integrations
• - Google Tag Manager
• Analyze performance across devices, audiences, and intent signals.
• Understand attribution models and their impact on reporting.
• Deliver weekly and monthly performance reports with:
• - Clear insights
• - Trend analysis
• - Optimization recommendations
• Communicate performance in business terms, not just metrics.
• Stay current on:
• - Google Ads product updates
• - Policy changes
• - Automation and AI-driven features
• Balance automation with manual oversight and testing discipline.

Video Editor

• Short-Form Video Creation
• Create vertical video content for:
• TikTok
• Instagram Reels
• Facebook Reels
• YouTube Shorts
• Edit videos to platform best practices:
• Strong hooks in the first 1–3 seconds
• Clear captions and on-screen text
• Platform-native pacing and length
• Repurpose footage into multiple short-form variations.
• Editing & Optimization
• Add captions, subtitles, transitions, and basic effects.
• Optimize video dimensions, safe zones, and file formats.
• Ensure audio, visuals, and text are clear and readable on mobile
• Scheduling & Publishing (Hootsuite)
• Schedule videos in Hootsuite based on the content calendar.
• Ensure captions, hashtags, tags, and links are correctly applied.
• Monitor scheduled posts to confirm proper publishing
• Content Management & Workflow
• Organize video assets and maintain clean file structures.
• Track published, scheduled, and upcoming content.
• Flag content gaps, delays, or technical issues.
• Collaboration & Brand Alignment
• Work with marketing or social teams to align content with campaigns.
• Apply brand guidelines consistently across all platforms.
• Implement feedback and revisions efficiently.

Short-Form Video Content Creator, Scheduler

• Content Creation & Publishing
• Write and publish daily posts for X, including:
• Short-form commentary
• Threaded posts
• Polls
• Quote posts and replies
• Adapt brand voice for timely, conversational, and platform-native content.
• Format posts correctly for maximum engagement (line breaks, emojis, hashtags, tagging).
• Real-Time & Trend-Driven Content
• Monitor trending topics, news, and conversations relevant to the brand.
• Create reactive content tied to real-time moments when appropriate.
• Participate in conversations through thoughtful replies and quote posts.
• Engagement & Community Interaction
• Engage with followers and relevant accounts by:
• Replying to comments
• Liking and reposting relevant content
• Participating in ongoing conversations
• Help foster a consistent, authentic brand presence on X.
• Performance Awareness
• Track basic engagement metrics (impressions, likes, reposts, replies).
• Identify which post types, tones, and topics perform best.
• Adjust content style and cadence based on performance insights.
• Coordination & Brand Alignment
• Align posts with broader content themes, campaigns, or events.
• Ensure all content follows brand guidelines and platform policies.
• Coordinate with marketing or communications teams as needed.

Social Media Content Specialist

• Plan, build, launch, and optimize paid campaigns across Meta, X, and TikTok
• Architect full-funnel campaigns
• Manage budgets efficiently
• Drive measurable outcomes