1840 & Company

Google Ads Manager

1840 & Company

full-time

Posted on:

Location Type: Remote

Location: Colombia

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Salary

💰 $1 per hour

About the role

  • Develop Google Ads strategies aligned with business objectives (leads, revenue, installs, traffic).
  • Architect clean, scalable account structures by campaign, intent, product, and funnel stage.
  • Define KPIs, benchmarks, and testing roadmaps.
  • Build and manage campaigns across:
  • - Google Search
  • - Google Display Network (GDN)
  • - YouTube Ads
  • Conduct keyword research, including:
  • - High-intent and long-tail keywords
  • - Competitor and conquesting strategies
  • Negative keyword management
  • Configure bidding strategies (Manual, Max Conversions, tCPA, tROAS) based on goals.
  • Write and test:
  • - Responsive Search Ads (RSAs)
  • - Display and YouTube ad messaging
  • Optimize:
  • - Headlines
  • - Descriptions
  • - Extensions (sitelinks, callouts, structured snippets)
  • Collaborate with creative teams for YouTube and display assets.
  • Monitor performance daily and optimize for:
  • - CTR
  • - Quality Score
  • - CPC
  • - CPA / ROAS
  • Adjust bids, budgets, keywords, and audiences to reduce waste and scale winners.
  • Continuously improve Quality Score and impression share.
  • Ensure proper setup and validation of:
  • - Conversion tracking
  • - GA4 integrations
  • - Google Tag Manager
  • Analyze performance across devices, audiences, and intent signals.
  • Understand attribution models and their impact on reporting.
  • Deliver weekly and monthly performance reports with:
  • - Clear insights
  • - Trend analysis
  • - Optimization recommendations
  • Communicate performance in business terms, not just metrics.
  • Stay current on:
  • - Google Ads product updates
  • - Policy changes
  • - Automation and AI-driven features
  • Balance automation with manual oversight and testing discipline.

Requirements

  • 3–6+ years of hands-on Google Ads experience
  • Proven success managing:
  • - Search campaigns at scale
  • - Multi-campaign account structures
  • - Strong understanding of:
  • - Keyword intent and match types
  • - Quality Score mechanics
  • - Conversion optimization
  • Experience managing significant monthly ad spend with accountability for results
  • Experience with: YouTube performance campaigns
  • Display remarketing
  • Performance Max (with manual oversight)
  • Familiarity with:
  • - GA4
  • - Google Tag Manager
  • - CRM integrations
  • Experience in B2B, SaaS, e-commerce, or regulated industries
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Google Adskeyword researchbidding strategiesResponsive Search Adsconversion optimizationperformance analysiscampaign managementquality score optimizationnegative keyword managementattribution models
Soft Skills
communicationcollaborationanalytical thinkingtrend analysisoptimization recommendations