1840 & Company

B2B Social Media, LinkedIn Lead Generation Manager

1840 & Company

full-time

Posted on:

Location Type: Remote

Location: Mexico

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Salary

💰 $1 per hour

Job Level

Senior

About the role

  • Manage and grow company and executive LinkedIn profiles.
  • Plan, write, and publish B2B-focused LinkedIn content, including:
  • Thought leadership posts
  • Industry insights
  • Product or solution positioning
  • Case studies and proof points
  • Maintain a consistent brand voice and posting cadence.
  • Execute daily outbound activity on LinkedIn, including:
  • Connection requests
  • Personalized follow-up messages
  • Comment-based engagement to warm prospects
  • Identify and engage ICP-aligned prospects (titles, industries, company size).
  • Use social selling best practices to move prospects toward sales conversations.
  • Engage with relevant accounts, prospects, and industry voices.
  • Respond to comments and messages in a timely, professional manner.
  • Build visibility through meaningful participation in conversations.
  • Track outbound activity, responses, and lead status.
  • Coordinate with sales or business development teams to:
  • Hand off qualified leads
  • Align messaging and follow-up
  • Maintain clean records of outreach and outcomes.
  • Monitor key metrics, including:
  • Profile and post engagement
  • Connection acceptance rates
  • Response rates
  • Leads generated
  • Refine content and outreach messaging based on performance insights.

Requirements

  • 3–6+ years experience in B2B social media or LinkedIn-focused roles
  • Proven experience generating outbound leads via LinkedIn
  • Strong understanding of:
  • B2B buyer journeys
  • Social selling best practices
  • LinkedIn platform mechanics
  • Excellent written communication and personalization skills
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B content writingsocial sellinglead generationLinkedIn profile managementcontent publishingengagement trackingoutbound activity executionpersonalized messagingcase study developmentbrand voice maintenance
Soft Skills
written communicationpersonalizationprofessionalismengagementcollaborationorganizationstrategic thinkingadaptabilityrelationship buildinginsight refinement