Lifecycle Marketing Manager
Weave
Cloud
Retention Marketing Associate
1-800 CONTACTS
full-time
Posted on:
Location Type: Hybrid
Location: Draper • Utah • 🇺🇸 United States
Visit company websiteJob Level
JuniorMid-Level
About the role
- Work with our Customer Department and leverage customer data to enhance audience targeting, timing and relevant related outreach calls alongside other outreach messages (sms, email, push)
- Curate and develop testable hypotheses and implement journey through outbound call attempts, partnered with outreach messaging
- Collaborate cross-functionally with creative, design, technical/operational, and customer department teams
- Improve contacts rates and conversion rates by using customer data to determine the best customers to contact and when
- Data analysis and reporting- monitoring key metrics and analyze campaign performance, prepare reports, communicate results and provide insights to inform future campaigns and testing plans
- Understand and unlock new functionality within platforms
Requirements
- 2+ years of experience in customer focus and background improving customer experience, or CRM, lifecycle marketing, email/SMS marketing preferably in an ecommerce, direct to consumer business
- Strong analytical skills with the ability to interpret data to inform marketing decisions and generate actionable insights
- Familiarity or previous experience with customer data platforms (CDP’s), and campaign analytics
- Hands-on experience with A/B testing experience
- Proven track record of developing and executing retention and sales strategies across channels
Benefits
- Free eye exams for your entire family
- Deep discounts on lenses, glasses, and other services
- Amazing healthcare coverage
- 401(k) match
- Flexible PTO
- Tuition reimbursement program
- In-house restaurant with highly discounted meals (Steak dinner under $6)
- Free snacks, ice cream, and drinks every day
- Full onsite gym
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data analysisA/B testingcampaign analyticscustomer experience improvementCRMlifecycle marketingemail marketingSMS marketingretention strategiessales strategies
Soft skills
analytical skillscommunicationcollaborationcross-functional teamworkproblem-solving