1-800 CONTACTS

Senior Personalization Marketing Manager

1-800 CONTACTS

full-time

Posted on:

Location Type: Hybrid

Location: Draper • Utah • United States

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Job Level

Senior

About the role

  • Identify opportunities to leverage customer data—including zero-party data, behavioral and engagement data, customer consumption signals, and customer support interaction data—to execute personalization strategies and inform predictive models
  • Develop and execute a roadmap to enhance customer data within our CDP and marketing automation platforms to drive retention, cross-sell, and personalization
  • Organize and prioritize work queues across product, marketing operations, and data engineering teams to execute the personalization roadmap
  • Partner with data engineering and other marketers to supply reinforcement learning models with data to drive better outcomes
  • Identify and unlock opportunities to build a more personalized customer journey and expand personalization capabilities across marketing channels and storefronts

Requirements

  • 5+ years in digital marketing with a strong emphasis on personalization
  • 3+ years leading cross-functional, collaborative projects to improve customer experiences using first- and zero-party data
  • Experience with machine learning and predictive models strongly preferred
  • Deep experience with marketing automation platforms and analytics tools
  • Sharp attention to detail and a passion for building thoughtful, customer-first strategies
  • Strong collaborative mindset with a desire to partner across teams and functions
  • Innovative spirit and a bias for action—you see what's possible and make it happen
Benefits
  • Free eye exams for your entire family
  • Deep discounts on lenses, glasses, and other services
  • Amazing healthcare coverage
  • 401(k) match
  • Flexible PTO
  • Tuition reimbursement program
  • In-house restaurant with highly discounted meals (Steak dinner under $6)
  • Free snacks, ice cream, and drinks every day
  • Full onsite gym
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
personalization strategiespredictive modelsmachine learningmarketing automationanalytics toolscustomer data enhancementzero-party databehavioral dataengagement datacustomer consumption signals
Soft Skills
attention to detailcollaborative mindsetinnovative spiritbias for actioncustomer-first strategies