Social Media Manager

• Build Oura’s Social Strategy & Thought Leadership Presence
• Develop and execute Oura’s LinkedIn and broader social strategy across brand, clinical, scientific and commercial narratives
• Identify key storylines, perspectives, and insights that position Oura as a leader in health, longevity, and human performance
• Translate complex topics into accessible, engaging content that resonates with both consumer and professional audiences
• Ensure consistency in voice and quality while allowing for authentic expression from individual contributors
• Develop and Scale an Employee Advocacy System
• Build and operationalize Oura’s employee advocacy program across executives, scientists, and commercial leaders
• Create frameworks, templates, and workflows that enable consistent, high-quality posting across individuals
• Partner with stakeholders to identify priority voices and support them in developing their presence
• Explore tools and AI-enabled workflows to streamline content creation and participation at scale
• Track participation, engagement, and content performance to continuously refine the program
• Create a Cohesive Content System
• Design and implement a content system that captures and packages insight from internal teams - science, product, leadership, and commercial - into ongoing thought leadership and campaign content
• Balance planned content with responsive opportunities, ensuring the team can move quickly without losing focus
• Partner with Creative to develop formats and templates that elevate quality while enabling scale
• Collaborate Across Teams to Drive Alignment and Impact
• Partner closely with the Director of Social Media & Influencers to align commercial and consumer strategies
• Work cross-functionally with Commercial, Science, Creative, and Marketing teams to ensure clarity and consistency
• Provide guidance to internal stakeholders on best practices for social participation and thought leadership
• Bring insights back into the organization, helping inform broader strategy and storytelling
• Manage relationships with external agencies and freelance partners, ensuring their output aligns with Oura's voice, quality standards, and content strategy

• Develop and maintain a cohesive, platform-specific social media strategy and content calendar that aligns with the College’s marketing and communications goals.
• Establish and maintain College-level social media guidelines (including best practices for branding, tone, security, and accessibility) based on the campus-wide guidelines from the Office of Strategic Communication.
• Serve as the primary liaison and consultant for departmental communicators within the College of Engineering, ensuring a unified brand voice and compliance across all affiliated social media accounts.
• Coordinate compelling, high-quality content—including photography, short-form video (Reels, Shorts), long-form video, graphics, and engaging text—tailored for each platform to maximize reach and impact.
• Manage daily publishing and community engagement for all central UWMadEngr social media accounts and oversight of the Dean of the College’s social media accounts.
• Ensure all communications adhere to UW-Madison policies, federal regulations (e.g., FERPA/HIPAA), accessibility standards, and the College's own guidelines.
• Monitor, track, and analyze key performance indicators (KPIs) to measure the effectiveness of social media campaigns and provide data-driven recommendations for content optimization and strategic adjustments.

• Plan, build, and manage paid social campaigns across Meta, TikTok Ads, and Pinterest
• Write ad copy and brief the creative team on winning ad concepts
• Set up pixel tracking, conversion events, and attribution correctly
• Optimize campaigns daily for CPA, CTR, and ROAS
• Conduct audience testing — lookalikes, interest targeting, retargeting
• Run creative A/B tests to find winning angles
• Report weekly on spend efficiency and recommendations for scaling or cutting

Social Media Ads Manager

• Join our team as a Social Media Intern
• Gain real-world experience building a brand, creating content, and showcasing athletes
• Get hands-on experience in content creation & video editing
• Develop social media strategy
• Highlight athletes and storytelling
• Work on brand growth & marketing
• Collaborate with a growing sports performance facility
• Receive mentorship and access to events

Social Media Intern

• Moderating and responding to comments across our clients' social channels using their unique brand voice.
• Writing thoughtful, engaging content to spark conversations and drive engagement.
• Ensuring online communities are safe, respectful, and aligned with client guidelines.
• Escalating issues, insights, or trends to the internal team when needed.
• Becoming a true extension of our clients’ brands - understanding their strategy, tone, and audience.

Social Media Content Specialist, English, German

• Develop and implement social media strategies aligned with business and marketing goals
• Oversee content strategy, sales promotion, and community engagement
• Collaborate closely with operations, sales teams, clients, and referral partners

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