Social Media Manager

University of Wisconsin-Madison

Social Media Manager for UW-Madison College of Engineering managing multi-platform social media presence and engagement. Developing strategy, tracking metrics, and coordinating content with teams.

Posted 7/10/2026full-timeMadison • Wisconsin • 🇺🇸 United StatesMid-LevelSenior💰 $75,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and maintain a cohesive, platform-specific social media strategy and content calendar that aligns with the College’s marketing and communications goals.
Establish and maintain College-level social media guidelines (including best practices for branding, tone, security, and accessibility) based on the campus-wide guidelines from the Office of Strategic Communication.
Serve as the primary liaison and consultant for departmental communicators within the College of Engineering, ensuring a unified brand voice and compliance across all affiliated social media accounts.
Coordinate compelling, high-quality content—including photography, short-form video (Reels, Shorts), long-form video, graphics, and engaging text—tailored for each platform to maximize reach and impact.
Manage daily publishing and community engagement for all central UWMadEngr social media accounts and oversight of the Dean of the College’s social media accounts.
Ensure all communications adhere to UW-Madison policies, federal regulations (e.g., FERPA/HIPAA), accessibility standards, and the College's own guidelines.
Monitor, track, and analyze key performance indicators (KPIs) to measure the effectiveness of social media campaigns and provide data-driven recommendations for content optimization and strategic adjustments.

Requirements

What you’ll need

4+ years’ experience in communications and/or marketing, with a primary focus on social media strategy and channel management and a proven track record of using social media analytics to inform strategy and report on performance.
2+ years' experience running social media accounts (Instagram, YouTube, LinkedIn, Facebook, and X) for an organization.
Proven writing and editing skills, with the capability to adapt tone, style, and messaging for diverse audience segments across multiple digital channels.
Experience supervising professionals and/or students and interns.
The willingness to create and post content and monitor multiple accounts during business and off hours.
Experience with Adobe Creative Suite or shown ability to work with graphic designers, to create or edit short videos and photographs.
Proficiency with Microsoft 365 tools (Word, Excel, PowerPoint) and Microsoft Teams for project management and team communication.
Ability to work with communicators, academics, and administrators to share or amplify their messages through various mediums, while optimizing content for various social media platforms.
A willingness to learn new skills and work collaboratively with varied and diverse professionals.
Familiarity with crisis communications and issues management.

Benefits

Comp & perks

generous paid time off
competitively priced health/dental/vision/life insurance
tax-advantaged savings accounts
participation in the nationally recognized Wisconsin Retirement System (WRS) pension fund

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Social Media ManagementWriting and EditingPerformance AnalysisContent OptimizationPhotographyVideo EditingBranding GuidelinesKPI MonitoringDigital MarketingChannel Management

Soft Skills

CollaborationLeadershipAdaptabilityCommunicationTeam Management