Social Media Manager

• Own Niche's organic social strategy across B2C and B2B channels, developing and implementing platform-specific approaches that grow our brand and move our business forward
• Partner with the Head of Content to align social with broader content, brand, and business goals to ensure social is integrated into campaigns, product launches, partner building strategies, and key company moments
• Define and lead our ambassador, influencer, and community strategies: identifying the right partners, managing contracts, budgets, and briefs, and building ongoing connections with key audiences across platforms
• Monitor emerging channels, audience behaviors, new platform features, and algorithm changes to make proactive recommendations on where and how Niche should show up next
• Lead content ideation and production, working individually as well as with internal teams and external creators to deliver content that's high-quality, on-brand, culturally relevant, and built to resonate on each platform
• Be Niche's ears on the ground. Proactively surface what you're seeing in communities and conversations, pitching fresh content ideas and translating trends and signals into usable insights for broader brand and marketing efforts
• Drive the biweekly content planning cycle across Lifecycle, B2B, and Comms/Content teams, and develop SOPs that keep content creation, publishing, testing, and community engagement consistent and scalable
• Spot trends early, and run structured test-and-learn pilots
• Own performance tracking for organic social; moving fluidly between quantitative data and qualitative signals to surface what's working, what's not, and what to do next
• Stay current on how AI tools and LLM-powered search are shaping brand discovery as well as how brands like Niche get found and cited, and how social can influence those outcomes
• Lead experimentation with new formats, workflows, and approaches that leverage AI to increase speed, quality, and impact

Senior Social Media Manager

• Own and maintain a rolling editorial calendar across LinkedIn, Instagram, Facebook, X, and YouTube
• Develop and execute social media strategies for campaigns, product launches, events, and conferences
• Coordinate campaign planning and cross-functional workstreams
• Build and enforce social media policies and governance frameworks
• Lead social listening and competitive monitoring
• Drive employee advocacy programs and thought leadership presence
• Create platform-native content independently

Social Media Strategy Manager

• Work to develop strong, growing, digital communities for some of the world's most well-known brands as work becomes available

Social Media Community Moderator

• Create engaging video, written, and social media content across platforms including Instagram, TikTok, and Facebook - reels, educational posts, and stories that make ABA accessible to everyday families
• Serve as an authentic, on-camera clinical presence and trusted face of Above & Beyond
• Collaborate with our Marketing Coordinator and Marketing Director to develop content calendars, campaigns, and educational series
• Visit ABT clinic locations to capture real, behind-the-scenes content (travel scope will evolve with the role)
• Translate complex clinical concepts into relatable, digestible language for parents and caregivers
• Monitor social media trends and adapt content to what's resonating on each platform
• Help build a brand that connects families to the care they deserve - at scale

BCBA Content Creator – Social Media & Marketing

• Manage and grow NoGigiddy's social media accounts across all major platforms
• Create, schedule, and publish content daily — including captions, graphics, and short-form video
• Engage with the community: respond to comments, DMs, and mentions in brand voice
• Monitor trends and platform algorithm changes and adapt strategy accordingly
• Collaborate with the content and design team on campaigns and launches
• Track performance metrics (reach, engagement, follower growth, clicks) and report weekly
• Identify and engage with influencer and creator partnership opportunities

• Work alongside the marketing team to learn social media strategy, content creation, and digital marketing from the inside.
• Go through structured onboarding, bi-weekly one-on-one sessions with your supervisor, and a portfolio review at the end of your term.
• All work produced is reviewed before any use; expect feedback, revisions, and rework.
• Observe classes and practice photographing and recording with supervisor’s guidance.
• Draft Reels, TikTok-style videos, and graphics—plan on multiple rounds of feedback before anything is considered finished.
• Help organize existing assets in Brandfolder under your supervisor’s direct instruction.

Social Media, Marketing Intern

• Develop and lead social media–led content strategies that drive awareness, consideration, and conversion, with a strong focus on influencing sales and business outcomes
• Translate business and brand objectives into content pillars, messaging frameworks, and platform-specific approaches
• Lead social content direction across organic and paid channels, ensuring alignment with broader owned channels (web, email, print, etc.)
• Identify content opportunities that support brand reputation, education, sales enablement, and member engagement
• Partner with demand generation to align paid social targeting, messaging, and strategy
• Serve as the content strategy lead within cross-functional teams to embed content early in planning and execution, collaborating with brand, communication, creative and marketing partners
• Develop clear, strategic creative briefs and guide execution across internal teams and agency partners
• Create and contribute to social-first content, including graphics and videos with the ability to concept, script, produce and participate as on-camera talent as needed
• Ensure all content aligns with brand voice, channel best practices, and audience needs while optimizing for performance
• Manage editorial calendars, identify content gaps, and support workflow execution using tools like SproutSocial
• Track and optimize performance, leveraging data and insights to continuously refine content strategy

Senior Content Analyst – Social Media

• Own and define the social media strategy across Bitly and QRCG by Bitly, driving decisions about channel prioritization, content approach, engagement tactics, and platform expansion based on performance data and market trends.
• Lead social amplification and coordination for product launches and integrated marketing campaigns, aligning messaging, timing, and execution across Brand & Content, Product Marketing, and cross-functional partners.
• Develop and maintain a multi-channel community engagement program, including Bitly's Reddit presence with accountability for evaluating and recommending investment in emerging platforms.
• Translate social and community performance data into strategic insights and recommendations, delivering regular reporting to senior leadership and identifying opportunities to improve share of voice, sentiment, and audience engagement.
• Manage budgets, agency relationships, and external contractors supporting social and community goals, ensuring quality, on-brand execution and clear accountability for results.
• Define and evolve visual standards for social content across platforms, producing and adapting assets directly while establishing guidelines that ensure brand consistency, creative quality, and execution speed at scale.
• Partner with the Brand & Content team to support executive thought leadership content and ghostwriting.
• Serve as the team's internal expert on social platform trends, audience behavior, and AI-powered tools that improve efficiency and scale content production across channels

Senior Social Media and Community Manager

• Manage and maintain a comprehensive social media content calendar to ensure consistent and timely posting and best strategies applied across the varying platforms.
• Monitor social media trends and present new ideas to enhance the current content strategy to increase total followers and engagement.
• Develop and execute customized social media plans for partners, including content strategy, posting schedules, and performance goals.
• Participate in community management and crisis communications, including the ability to adapt messaging and posting strategies during live events.
• Collaborate with internal departments on social media requests and provide recommendations on social media support that fit the business objectives and role of channel KPIs.
• Manage content and plan specific, timely posts alongside the creative team.
• Monitor performance analytics for all team social channels, analyzing trends, measuring results against objectives, and producing comprehensive reports to guide social strategy and decision‑making.
• Adapt social performance insights into relevant reports for stakeholders and leadership.
• Drive and direct strategy for Team Penske social channels based on best practices within the industry and the team’s ongoing social performance.
• Fulfill and coordinate partnership/sponsorship content requests with account managers/drivers.
• Manage multiple projects simultaneously - both planned and unplanned.
• Create compelling short-form content for Team Penske digital media platforms.
• Work to capture both inner-office and at-track social media content of drivers, partner activations, etc.
• Keep up with important team dates and milestones and create digital content to use with social media posts.
• Be a part of the planning process for yearly content capture ideation and support execution.
• Serve as liaison between team and sanctioning bodies to collaborate on social content programing and messaging.
• Serve as a resource for the team on how to best produce video content for partners.
• Participate in weekly meetings, brainstorming sessions and give detailed reports.
• Participate in calls with partners and the communications team when needed to come up with new and engaging ways to showcase our partners and drivers through content.
• Be an adaptable team player in all situations, including performing other duties as assigned.

Social Media Coordinator

• Manage and maintain a comprehensive social media content calendar to ensure consistent and timely posting and best strategies applied across the varying platforms.
• Monitor social media trends and present new ideas to enhance the current content strategy to increase total followers and engagement.
• Develop and execute customized social media plans for partners, including content strategy, posting schedules, and performance goals.
• Participate in community management and crisis communications, including the ability to adapt messaging and posting strategies during live events.
• Collaborate with internal departments on social media requests and provide recommendations on social media support that fit the business objectives and role of channel KPIs.
• Manage content and plan specific, timely posts alongside the creative team.
• Monitor performance analytics for all team social channels, analyzing trends, measuring results against objectives, and producing comprehensive reports to guide social strategy and decision‑making.
• Adapt social performance insights into relevant reports for stakeholders and leadership.
• Drive and direct strategy for Team Penske social channels based on best practices within the industry and the team’s ongoing social performance.
• Fulfill and coordinate partnership/sponsorship content requests with account managers/drivers.
• Manage multiple projects simultaneously - both planned and unplanned.
• Create compelling short-form content for Team Penske digital media platforms.
• Work to capture both inner-office and at-track social media content of drivers, partner activations, etc.
• Keep up with important team dates and milestones and create digital content to use with social media posts.
• Be a part of the planning process for yearly content capture ideation and support execution.
• Serve as liaison between team and sanctioning bodies to collaborate on social content programming and messaging.
• Serve as a resource for the team on how to best produce video content for partners.
• Participate in weekly meetings, brainstorming sessions and give detailed reports.
• Participate in calls with partners and the communications team when needed to come up with new and engaging ways to showcase our partners and drivers through content.
• Be an adaptable team player in all situations, including performing other duties as assigned.

• Assist with creating and scheduling content across platforms such as Meta, TikTok, YouTube, and LinkedIn
• Support content ideation, captions, and basic graphic or video creation
• Monitor comments, messages, engagement and flag relevant insights
• Help track performance metrics and compile social media reports
• Support campaign launches and day-to-day social media operations
• Research industry trends, competitors, and social media best practices
• Collaborate with internal teams to ensure brand consistency
• Assist with influencer/UGC coordination and campaign execution

Social Media Intern

• Create engaging social media content across various platforms, including Instagram and Facebook.
• Assist in developing and implementing social media strategies to increase brand awareness.
• Monitor and respond to comments and messages on social media channels.
• Analyze social media metrics to track engagement and growth.
• Collaborate with the marketing team to align social media campaigns with overall goals.
• Research and stay updated on industry trends and competitor activities.
• Help organize and promote events through social media channels.
• Support the creation of promotional materials and graphics for online use.

• Support content creation across social media, email marketing, blog articles, and promotional materials
• Create organic content for social media and adhere to the Culligan brand guidelines across all platforms and locations
• Construct compelling, audience-targeted copy and visuals catered to our residential and commercial customer base
• Assist with video content production, including scripting, scheduling, and coordinating employee spotlights and educational video series
• Manage and update company social media platforms across all five locations, ensuring consistency in brand voice and timely posting
• Build and maintain a collaborative monthly content calendar with scheduled posts, campaign milestones, and promotional timing
• Help plan, execute, and monitor marketing campaigns and promotions, including seasonal pushes, product-focused initiatives, and special events
• Create, execute, and analyze social media and digital marketing campaigns; compile performance reports with key metrics
• Support multi-location paid advertising efforts, including tracking budgets, monitoring campaign performance, and flagging optimization opportunities
• Assist in planning and coordinating community events, local sponsorships, and charity initiatives across all markets
• Attend events as needed to capture content, represent the brand, and support on-site promotional efforts
• Help identify and pursue local partnership opportunities that align with Culligan's community presence
• Maintain and organize campaign assets, creative files, and project timelines using Monday.com
• Monitor dealership websites, social media pages, and local business listings for accuracy and brand consistency
• Maintain positive working relationships with management and employees across all locations
• Complete projects assigned by the Marketing Department with proficiency in digital and remote tools
• Willingness to stay current on AI developments relevant to marketing and adapt practices accordingly

Marketing and Social Media Intern

• Assisting in the creation and delivery of social media content, organizational materials and announcements, events and other deliverables pertaining to project communications.
• Focusing on developing and delivering clear, concise and coordinated messaging across multiple communications vehicles and on fostering opportunities to raise the profile of the projects.
• Working across all communications platforms, including email, website, and social media platforms.
• Ensuring quality, maintains brand alignment, and delivers smooth content production from start to finish.
• Planning and coordinating meetings and events as needed.

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