Senior Social Media Consultant – Sports Sponsorships, Brand

Truist

Senior Consultant responsible for social media strategies in sports sponsorships at Truist. Overseeing campaigns, building partnerships, and delivering innovative marketing initiatives.

Posted 7/10/2026full-timeCharlotte • North Carolina • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Develop and execute multiple, and often concurrent, social media strategies that support Brand Experiences including sports partnerships, sponsorships and community campaign goals and objectives
Deliver effective and efficient strategies for media planning, audience targeting, channel mix, creative, optimization, measurement and reporting across paid, organic, partnership, teammate and influencer activations to deliver best in class social media and/or influencer performance outcomes
Lead the development and delivery of multiple concurrent social media and/or influencer marketing campaigns and programs in alignment with enterprise and line of business strategies, goals and objectives
Oversee execution of content calendars, creative processes, legal/compliance/risk review processes, paid media strategies, measurement and reporting for all active campaigns
Facilitate scaling brand and company awareness, consideration and conversion through various social media channels, media plans and creative executions
Ensure brand visual and voice consistency across all social media and/or influencer marketing executions, including multi-cultural campaigns
Develop and deploy actionable plans to evolve, grow and optimize channel presence and engagement
Deliver strategic recommendations for innovative social media and/or influencer marketing tactics, initiatives and tech solutions
Build and maintain partnerships with senior leaders across marketing and the enterprise, as well as with social media channel and agency partners

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
Seven years of related experience or an equivalent combination of education and experience
Deep specialized (SME) and/or broad knowledge within the marketing social media and influencer marketing discipline
Sound and comprehensive understanding of business and organizational strategies and processes managing a process
Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services
Ability to lead projects of significant complexity and risk exposure, in addition to leading a team of professionals
Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities
Sophisticated analytical skills and the ability to solve complex technical and business problems
Ability to influence others to adopt a new perspective
Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry
Expertise with social media channels including Facebook, Instagram, Pinterest, TikTok, LinkedIn, SnapChat, etc.

Benefits

Comp & perks

medical
dental
vision
life insurance
disability
accidental death and dismemberment
tax-preferred savings accounts
401k plan
at least 10 days of vacation
up to 10 sick days
paid holidays

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Social Media MarketingInfluencer MarketingMedia PlanningCampaign MeasurementContent Calendar ManagementCreative ExecutionOptimization StrategiesRisk ManagementBusiness Strategy UnderstandingAnalytical Skills

Soft Skills

LeadershipIndependent JudgmentInfluencing SkillsCollaborationCommunication