Social Media Manager

• Crafting and executing comprehensive social media strategies for clients across diverse industries
• Developing unique brand voices and managing influencer relationships
• Overseeing A-Z content creation and execution
• Efficiently managing a dynamic workload while prioritizing tasks and meeting deadlines
• Crafting compelling and on-brand copy and creative for social media
• Creating and implementing monthly content calendars
• Maintaining clear and effective communication with clients

Social Media Strategist

• Liderar y desarrollar al equipo de Social Media.
• Coordinar y supervisar integralmente el trabajo y entregables del equipo de Social Media, garantizando calidad, coherencia y oportunidad (copys, calendarios, contenidos, reportes).
• Seguir activamente cada cuenta para detectar oportunidades, riesgos y necesidades.
• Dar seguimiento a solicitudes, juntas y comunicación constante con clientes.
• Asegurar cumplimiento de KPIs y proponer mejoras continuas.
• Mantenerse actualizado en tendencias, formatos y buenas prácticas de social.

• As a Customer Advocate with a social media focus, you will be responsible for managing and responding to customer inquiries and feedback across various social media platforms.
• Monitor and actively engage with customer inquiries and comments on Tractive's social media channels, including but not limited to Facebook, Twitter, Instagram, and YouTube.
• Respond to customer inquiries promptly, providing accurate information and resolutions.
• Build and maintain positive relationships with customers through social media interactions.
• Acknowledge and appreciate positive customer feedback and address concerns with empathy and professionalism.
• Investigate and resolve customer issues and complaints via social media, ensuring customer satisfaction.
• Collaborate with Tier 1 and Tier 2 support teams when necessary to resolve complex issues.
• Share relevant content, updates, and announcements on social media platforms to engage and inform our customer base.
• Compile and report customer feedback, trends, and insights from social media to the relevant teams within the organization.
• Advocate for improvements in our products and services based on social media feedback.
• Adhere to company guidelines and policies when representing Tractive on social media platforms.

Social Media Customer Advocate – Influencer

• Manage day-to-day social media activity across platforms such as Instagram, Facebook, TikTok, LinkedIn, and other relevant channels
• Develop monthly content calendars aligned with each client’s brand, audience, campaigns, and business goals
• Maintain a consistent brand voice and visual direction across client accounts
• Track content performance and prepare clear reports with insights and recommendations
• Identify relevant trends, formats, creators, and cultural moments that brands can use authentically
• Support campaign ideation for launches, events, seasonal promotions, and special offers
• Help manage paid social campaigns, including audience targeting, campaign setup, testing, optimization, and reporting
• Collaborate with internal teams and clients to gather feedback, approvals, and campaign information
• Manage multiple client accounts, deadlines, and content workflows simultaneously

Social Media Manager, Hospitality

• Lead the development and execution of integrated Social Media strategies for multiple client accounts.
• Manage, mentor, and supervise the Social Media team by providing guidance, feedback, and performance support.
• Oversee content planning, editorial calendars, publishing schedules, and community management strategies.
• Ensure all content aligns with each brand's tone of voice, identity, and business objectives.
• Review and approve content, copy, and creative assets before publication.
• Monitor campaign performance, analyze KPIs, and provide strategic recommendations to optimize results.
• Prepare and present performance reports, insights, and recommendations to clients.
• Stay up to date with digital trends, emerging platforms, audience behavior, and social media best practices.
• Lead client relationships, participate in status meetings, and ensure high levels of client satisfaction.
• Identify opportunities for account growth and propose innovative social media initiatives.
• Ensure all projects are delivered on time, meet quality standards, and achieve established objectives.

Social Media Manager, Beauty

• Set the organic social strategy
• Build and run the content calendar
• Produce static and short-form content
• Report on growth across platforms while keeping the brand voice consistent
• Grow audiences and connect content to acquisition and engagement results

Social Media Specialist

• Edit and create short-form video content for social media platforms (Instagram, LinkedIn, TikTok, YouTube Shorts).
• Adapt existing video materials into engaging, platform-optimized short videos.
• Select impactful moments, structure content effectively, and ensure strong hooks and pacing.
• Apply captions, transitions, text overlays, motion graphics, and visual elements aligned with brand guidelines.
• Optimize videos for each platform’s format, performance, and best practices.
• Ensure consistency in style, tone, and visual identity across all platforms.
• Collaborate with the Marketing team on content needs, priorities, and timelines.
• Deliver edited videos on time, incorporating feedback and revisions when needed.
• Deliver approximately 15 short-form videos per month.

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