Social Media Manager, Hospitality

Workana

Social Media Manager managing clients in the hospitality and lifestyle sectors. Overseeing organic and paid social media strategies across various platforms.

Posted 7/7/2026contractRemote • 🇲🇽 MexicoMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing social media strategies and content across multiple platforms, with a strong focus on organic and paid campaigns. Proficient in analyzing performance metrics and optimizing content to align with brand goals and audience engagement.

Highest-signal resume keywords

Social Media ManagementContent Calendar DevelopmentPaid Social Campaign ManagementMeta Ads ManagerTrend Analysis

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Organic Social Media StrategyContent PlanningCommunity ManagementCampaign Insights AnalysisContent Optimization

Soft Skills

Client CommunicationCreative BriefingTime Management

Tools & Technologies

Social Media Scheduling ToolsMeta Ads Manager

Industry Keywords

HospitalityRestaurantsHotelsTravelLifestyleFood and BeverageConsumer Brands

About the role

Key responsibilities & impact

Manage day-to-day social media activity across platforms such as Instagram, Facebook, TikTok, LinkedIn, and other relevant channels
Develop monthly content calendars aligned with each client’s brand, audience, campaigns, and business goals
Maintain a consistent brand voice and visual direction across client accounts
Track content performance and prepare clear reports with insights and recommendations
Identify relevant trends, formats, creators, and cultural moments that brands can use authentically
Support campaign ideation for launches, events, seasonal promotions, and special offers
Help manage paid social campaigns, including audience targeting, campaign setup, testing, optimization, and reporting
Collaborate with internal teams and clients to gather feedback, approvals, and campaign information
Manage multiple client accounts, deadlines, and content workflows simultaneously

Requirements

What you’ll need

4+ years of experience managing social media for brands, agencies, or multiple client accounts
Strong experience with organic social media strategy, content planning, publishing, and community management
Hands-on paid social experience
Experience working with hospitality, restaurants, hotels, travel, lifestyle, food and beverage, or consumer brands
Excellent English and the ability to adapt tone of voice across different brands
Strong understanding of Instagram, Facebook, TikTok, LinkedIn, and current social media best practices
Experience with Meta Ads Manager and social media scheduling tools
Experience creating content calendars and managing approval workflows
Experience analyzing campaign insights, identifying trends, and making optimization recommendations
Good visual judgment and the ability to brief creative teams effectively
Ability to manage multiple accounts and priorities in a fast-paced agency environment
Comfortable communicating with clients and presenting recommendations

Benefits

Comp & perks

Remote work with a growing, creative agency
Clear opportunity to expand the role as the agency and client portfolio grow
Autonomy to bring new ideas, improve processes, and influence social strategy