Social Media Manager

• Own day-to-day publishing across Aravaipa Running's core social media accounts
• Plan and schedule content in alignment with the campaign calendar set by the Director of Marketing
• Engage with the community by responding to comments, DMs, and tags in a timely and authentic way
• Monitor incoming messages for customer service needs and route them to the right person
• Flag partnership, sponsorship, and collaboration inquiries to the Director of Marketing
• Track performance and bring insights and recommendations to regular check-ins
• Shoot, edit, and publish short-form video optimized for each platform
• Capture photography at races and events for use across social, email, and other channels
• Write copy for posts, captions, and social-first content
• Maintain a consistent visual and tonal identity across all content
• Attend and produce social content at 16 race weekends throughout the year

• Plan, build, and manage paid social campaigns across Meta, TikTok Ads, and Pinterest
• Write ad copy and brief the creative team on winning ad concepts
• Set up pixel tracking, conversion events, and attribution correctly
• Optimize campaigns daily for CPA, CTR, and ROAS
• Conduct audience testing — lookalikes, interest targeting, retargeting
• Run creative A/B tests to find winning angles
• Report weekly on spend efficiency and recommendations for scaling or cutting

Social Media Ads Manager

• Set up paid Meta ads campaigns including Facebook and Instagram ad placements, boosted posts and Remarketing campaigns.
• Setup and periodically update all paid Meta ads’ audiences, including custom customer audiences, lookalike, interest-based, and remarketing audiences.
• Monitor daily lead volumes, cost per lead, and ad spends to ensure the campaigns are spending each day while making adjustments as needed to maximize lead flow.
• Establish and update lead goals for each campaign and brand monthly.
• Provide performance reporting updates at least weekly with budget-to-actual comparisons, variance analysis, and recommendations.
• Recommend, document, and implement strategies daily or weekly based on approval from the BU marketing team to maintain and/or improve performance of campaigns.
• Analyze performance of ads, ad copy, placements, and other data points to identify opportunities and recommend testing strategies.
• Attend weekly 1-on-1 and team meetings to report and discuss account performance, updates and recommendations.
• Meet with Bryan U stakeholders, as needed, to provide insight, results, and recommendations.
• Generate at least 3 new video ads (per account) and 3 new copy recommendations (per program) monthly and implement them into the campaigns once approved.
• Resolve any outstanding issues or tickets with any of the digital marketing campaigns, audiences, or conversion tracking.
• Collaborate with our web and salesforce specialists when needed to discuss Meta and CRM integration solutions and opportunities.
• Support the Market Research department by completing competitive analyses of competitor ads and copy and providing recommendations.
• Other special projects, duties, and responsibilities as assigned.

Senior Paid Social Media Ads Marketing Specialist

• Join our team as a Social Media Intern
• Gain real-world experience building a brand, creating content, and showcasing athletes
• Get hands-on experience in content creation & video editing
• Develop social media strategy
• Highlight athletes and storytelling
• Work on brand growth & marketing
• Collaborate with a growing sports performance facility
• Receive mentorship and access to events

Social Media Intern

• Execute social media strategies aligned with client goals
• Build and manage monthly content plans and posting schedules
• Write captions and provide clear content direction across platforms including Instagram, Facebook, TikTok, YouTube, and LinkedIn
• Manage multiple client accounts simultaneously in an agency setting
• Coordinate with internal creative, video, and operations teams to ensure smooth execution
• Communicate professionally with clients and guide them through content plans and timelines
• Monitor post performance and basic analytics to inform optimizations
• Stay current on platform updates, trends, and best practices and apply them appropriately
• Maintain organization, deadlines, and quality across all assigned accounts

Social Media Strategist

• Develop and implement social media strategies aligned with business and marketing goals
• Oversee content strategy, sales promotion, and community engagement
• Collaborate closely with operations, sales teams, clients, and referral partners

Social Media Manager II

• Develop, implement, and lead comprehensive social media strategies to drive brand engagement
• Lead social storytelling around lifestyle, collaborations, and cultural moments
• Manage relationships with agencies and vendors to set objectives
• Lead the development of clear, insight-driven content briefs
• Partner with influencer marketing to identify creators and trends
• Help shape the visual and editorial direction of lifestyle social content
• Oversee and guide social copy development
• Collaborate with cross-functional stakeholders to inform content strategies
• Measure and optimize social media campaigns
• Translate data into actionable insights

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