Social Media Manager

• Develop, implement, and lead comprehensive social media strategies to drive brand engagement
• Lead social storytelling around lifestyle, collaborations, and cultural moments
• Manage relationships with agencies and vendors to set objectives
• Lead the development of clear, insight-driven content briefs
• Partner with influencer marketing to identify creators and trends
• Help shape the visual and editorial direction of lifestyle social content
• Oversee and guide social copy development
• Collaborate with cross-functional stakeholders to inform content strategies
• Measure and optimize social media campaigns
• Translate data into actionable insights

Social Media Manager, Lifestyle

• *Platform Strategy & Ownership*
• - Own and manage Too Sweet Cakes' presence across Instagram, TikTok, Facebook, LinkedIn, Pinterest, and emerging platforms
• - Develop and execute platform-specific strategies — understanding that what works on TikTok isn't what works on LinkedIn
• - Monitor content performance, surface insights, and translate data into strategic recommendations that move the brand forward
• - Stay ahead of platform algorithm changes, trends, and best practices, adapting our approach proactively rather than reactively
• *Content Creation & Copywriting*
• - Concept, create, and produce engaging content including static posts, carousels, Stories, Reels, and TikToks
• - Write compelling copy across platforms — captions, campaign messaging, community responses — with a consistent brand voice
• - Maintain and execute a content calendar that keeps our posting cadence consistent, timely, and aligned with seasonal campaigns
• - Collaborate with the design and marketing team to bring campaign ideas to life from concept through execution
• *Community Management*
• - Engage authentically with our online community — responding to comments, DMs, and mentions in a way that builds genuine connection
• - Monitor brand sentiment and flag opportunities or concerns as they arise
• - Identify and nurture relationships with local community members, creators, and brand advocates
• *In-Person Presence*
• - Spend time in both our retail and warehouse environments to stay connected to the product and team (minimum 2 days/week in-person)
• - Capture on-site content at retail locations and production spaces as needed

Social Media, Content Manager

• Own Niche's organic social strategy across B2C and B2B channels, developing and implementing platform-specific approaches that grow our brand and move our business forward
• Partner with the Head of Content to align social with broader content, brand, and business goals to ensure social is integrated into campaigns, product launches, partner building strategies, and key company moments
• Define and lead our ambassador, influencer, and community strategies: identifying the right partners, managing contracts, budgets, and briefs, and building ongoing connections with key audiences across platforms
• Monitor emerging channels, audience behaviors, new platform features, and algorithm changes to make proactive recommendations on where and how Niche should show up next
• Lead content ideation and production, working individually as well as with internal teams and external creators to deliver content that's high-quality, on-brand, culturally relevant, and built to resonate on each platform
• Be Niche's ears on the ground. Proactively surface what you're seeing in communities and conversations, pitching fresh content ideas and translating trends and signals into usable insights for broader brand and marketing efforts
• Drive the biweekly content planning cycle across Lifecycle, B2B, and Comms/Content teams, and develop SOPs that keep content creation, publishing, testing, and community engagement consistent and scalable
• Spot trends early, and run structured test-and-learn pilots
• Own performance tracking for organic social; moving fluidly between quantitative data and qualitative signals to surface what's working, what's not, and what to do next
• Stay current on how AI tools and LLM-powered search are shaping brand discovery as well as how brands like Niche get found and cited, and how social can influence those outcomes
• Lead experimentation with new formats, workflows, and approaches that leverage AI to increase speed, quality, and impact

Senior Social Media Manager

• Work to develop strong, growing, digital communities for some of the world's most well-known brands as work becomes available

Social Media Community Moderator

• Manage and grow NoGigiddy's social media accounts across all major platforms
• Create, schedule, and publish content daily — including captions, graphics, and short-form video
• Engage with the community: respond to comments, DMs, and mentions in brand voice
• Monitor trends and platform algorithm changes and adapt strategy accordingly
• Collaborate with the content and design team on campaigns and launches
• Track performance metrics (reach, engagement, follower growth, clicks) and report weekly
• Identify and engage with influencer and creator partnership opportunities

• Work alongside the marketing team to learn social media strategy, content creation, and digital marketing from the inside.
• Go through structured onboarding, bi-weekly one-on-one sessions with your supervisor, and a portfolio review at the end of your term.
• All work produced is reviewed before any use; expect feedback, revisions, and rework.
• Observe classes and practice photographing and recording with supervisor’s guidance.
• Draft Reels, TikTok-style videos, and graphics—plan on multiple rounds of feedback before anything is considered finished.
• Help organize existing assets in Brandfolder under your supervisor’s direct instruction.

Social Media, Marketing Intern

• Own and define the social media strategy across Bitly and QRCG by Bitly, driving decisions about channel prioritization, content approach, engagement tactics, and platform expansion based on performance data and market trends.
• Lead social amplification and coordination for product launches and integrated marketing campaigns, aligning messaging, timing, and execution across Brand & Content, Product Marketing, and cross-functional partners.
• Develop and maintain a multi-channel community engagement program, including Bitly's Reddit presence with accountability for evaluating and recommending investment in emerging platforms.
• Translate social and community performance data into strategic insights and recommendations, delivering regular reporting to senior leadership and identifying opportunities to improve share of voice, sentiment, and audience engagement.
• Manage budgets, agency relationships, and external contractors supporting social and community goals, ensuring quality, on-brand execution and clear accountability for results.
• Define and evolve visual standards for social content across platforms, producing and adapting assets directly while establishing guidelines that ensure brand consistency, creative quality, and execution speed at scale.
• Partner with the Brand & Content team to support executive thought leadership content and ghostwriting.
• Serve as the team's internal expert on social platform trends, audience behavior, and AI-powered tools that improve efficiency and scale content production across channels

Senior Social Media and Community Manager

• Create engaging social media content across various platforms, including Instagram and Facebook.
• Assist in developing and implementing social media strategies to increase brand awareness.
• Monitor and respond to comments and messages on social media channels.
• Analyze social media metrics to track engagement and growth.
• Collaborate with the marketing team to align social media campaigns with overall goals.
• Research and stay updated on industry trends and competitor activities.
• Help organize and promote events through social media channels.
• Support the creation of promotional materials and graphics for online use.

Social Media Intern

• As an Independent Contractor, you will act as a strategic vendor promoting the GoTo Telemed platform. You retain total control over your daily workflows, schedule, and methods. To succeed in generating leads, your primary scope of deliverables and typical daily activities will include:
• - **B2B Network Expansion:** Utilizing professional platforms like LinkedIn to connect with clinic administrators, IT directors, and independent physicians to share insights on telehealth integration.
• - **B2C Community Engagement:** Serving as a digital health resource in local Facebook groups, parenting networks, and community forums by sharing educational, HIPAA-compliant health content.
• - **Content Creation & Distribution:** Leveraging organic SEO practices by creating and posting short-form videos or text posts on platforms like YouTube and X to capture searches for virtual doctors and online prescriptions.
• - **Lead Cultivation:** Utilizing the initial baseline of warm provider leads supplied directly to your centralized GoTo Telemed contractor dashboard to initiate outreach.
• - **Local Market Outreach:** Building relationships with local school districts, businesses, and community networks to introduce digital health campaigns.

Social Media Support Associate – Contractor

• Support content creation across social media, email marketing, blog articles, and promotional materials
• Create organic content for social media and adhere to the Culligan brand guidelines across all platforms and locations
• Construct compelling, audience-targeted copy and visuals catered to our residential and commercial customer base
• Assist with video content production, including scripting, scheduling, and coordinating employee spotlights and educational video series
• Manage and update company social media platforms across all five locations, ensuring consistency in brand voice and timely posting
• Build and maintain a collaborative monthly content calendar with scheduled posts, campaign milestones, and promotional timing
• Help plan, execute, and monitor marketing campaigns and promotions, including seasonal pushes, product-focused initiatives, and special events
• Create, execute, and analyze social media and digital marketing campaigns; compile performance reports with key metrics
• Support multi-location paid advertising efforts, including tracking budgets, monitoring campaign performance, and flagging optimization opportunities
• Assist in planning and coordinating community events, local sponsorships, and charity initiatives across all markets
• Attend events as needed to capture content, represent the brand, and support on-site promotional efforts
• Help identify and pursue local partnership opportunities that align with Culligan's community presence
• Maintain and organize campaign assets, creative files, and project timelines using Monday.com
• Monitor dealership websites, social media pages, and local business listings for accuracy and brand consistency
• Maintain positive working relationships with management and employees across all locations
• Complete projects assigned by the Marketing Department with proficiency in digital and remote tools
• Willingness to stay current on AI developments relevant to marketing and adapt practices accordingly

Marketing and Social Media Intern

• Manage and maintain our presence across multiple social media platforms (Instagram, TikTok, Facebook, LinkedIn, and more)
• Schedule and organize content using our content calendar, keeping posts timely, on-brand, and aligned with seasonal campaigns
• Support the execution of overarching marketing campaigns with an understanding of strategy and brand voice
• Partner with the Marketing Lead to monitor content performance, surface key insights, and contribute to campaign reporting — translating data into clear takeaways that drive strategy forward.
• Engage with our online community — responding to comments, DMs, and fostering genuine connection with our audience
• Stay current on social media trends and bring fresh, relevant ideas to the table
• Spend time in both our retail and warehouse environments to stay connected to the product and team (minimum 2 days/week in-person)

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