SEO Marketing

• Independently initiates and leads complex SEO, GEO, and AISO programs
• Directs SEO, GEO, and AISO strategies aligned to business objectives
• Provides expert guidance and consultation
• Acts as a trusted advisor to stakeholders
• Proactively communicates insights, recommendations, risks, and outcomes
• Influences decisions across stakeholder groups
• Anticipates and mitigates risks proactively
• Uses advanced data and insights to shape strategy
• Leads innovation and continuous improvement
• Participates in special projects and performs other duties as assigned

Search Engine SEO, Generative Engine Optimization Specialist

• Identify link-building opportunities through competitor analysis, broken link research, and content gap analysis
• Conduct outbound outreach to bloggers, journalists, and webmasters via email
• Write personalized outreach pitches that earn links — not templates that get ignored
• Manage an outreach pipeline and track reply rates, placements, and link status
• Coordinate with the content team to create linkable assets (guides, data, tools)
• Monitor acquired backlinks for quality and report on DA gains over time
• Follow white-hat link-building practices — no spammy tactics

SEO Link Builder

• Develop multi-layered organic search strategies spanning:
• Traditional SEO
• AI-generated search experiences
• Conversational and answer-based discovery
• Zero-click search environments
• Identify opportunities to increase visibility across search engines, AI assistants, and recommendation-driven interfaces
• Stay ahead of shifts in search behavior, algorithm changes, SERP evolution, and AI-driven user journeys
• Build frameworks that improve authority, topical relevance, entity recognition, and discoverability
• Create scalable content strategies rooted in intent, audience behavior, and semantic relevance
• Build topic ecosystems and internal linking structures that strengthen topical authority
• Guide the development of high-quality content designed for both human users and machine interpretation
• Optimize existing content for extraction, summarization, citation, and conversational retrieval by AI systems
• Partner with creative, development, and marketing teams to align content with growth objectives
• Ensure sites maintain strong technical foundations including crawlability, indexing, structured data, and site architecture
• Implement schema and entity optimization strategies that improve machine understanding
• Identify technical barriers limiting organic performance or AI discoverability
• Collaborate with developers on performance improvements and scalable SEO implementations
• Define success metrics across organic visibility, engagement, lead quality, conversions, and AI presence
• Use GA4, Search Console, Ahrefs/Semrush, and emerging AI visibility tools to uncover opportunities and performance insights
• Turn data into actionable recommendations and iterative growth strategies
• Monitor competitive positioning across both traditional and AI-powered search environments
• Work cross-functionally with paid media, CRO, sales, and creative teams to align messaging and maximize acquisition impact
• Support campaigns where SEO, content, paid acquisition, and AI visibility operate as a unified strategy
• Help shape internal processes and educate teams on the future of search and discovery

SEO, AI Search Strategist

• Drive SEO Results Across Client Accounts
• Lead SEO strategy, execution, and optimization across diverse client portfolios.
• Monitor and improve KPIs such as organic traffic, keyword rankings, visibility, and lead volume.
• Oversee performance across both technical and content-driven SEO initiatives.
• Innovate and Experiment with AI & SEO
• Test and refine strategies involving:
• Prompt engineering & testing for AI tools and SERP analysis.
• Embedding knowledge and chunk analysis to improve AI discoverability.
• Featured snippets, AI summaries, and emerging SERP experiences.
• Explore opportunities to capture visibility in non-traditional search spaces (e.g., Reddit, forums, chatbots).
• Run structured SEO experiments with measurable impact.
• Leverage automation tools (like **Make.com**) to improve efficiency.
• Communicate SEO Changes and Insights
• Be the voice of SEO updates, algorithm changes, AI shifts, new tools.
• Turn insights into actionable strategy adjustments for the team and clients.
• Contribute SEO data to internal and external reporting for transparency and education.
• Lead Technical SEO for Clients
• Conduct deep-dive technical audits, especially for **WordPress-based** sites.
• Optimize Core Web Vitals, structured data, site architecture, and schema markup.
• Ensure clean technical builds and collaborate closely with developers and designers.
• Implement and manage **schema types** that enhance AI and SERP visibility.
• Scale SEO Operations
• Build efficient, scalable systems and workflows using automation.
• Maintain documentation, templates, and SOPs to ensure consistent delivery.
• Develop Team Knowledge
• Establish an internal SEO knowledge base and contribute to ongoing training.
• Lead QA initiatives and support feedback loops for SEO quality and consistency.
• Support Internal Marketing
• Maintain and optimize the internal site (UX + SEO best practices).
• Manage lead data flows and automated reporting across platforms like CRM and analytics.
• Contribute SEO insights to blog, newsletter, and campaign content.

SEO, GEO Strategist

• Manage the end-to-end reimbursement workflow across active broadband grant programs
• Validate expenditure support, financial backup, and related reimbursement documentation for completeness, consistency, accuracy, and compliance with grant requirements
• Maintain reimbursement trackers, closeout schedules, and visibility into submission timing, outstanding items, expected receipts, and reimbursement status
• Serve as the primary cross-functional interface with Finance and Accounting for cost support, expenditure validation, receivables follow-up, and financial closeout documentation
• Lead reimbursement-related support for ARPA closeout, including final package readiness, issue resolution, and follow-up on incomplete, disputed, or missing support
• Build, maintain, and improve templates, standard operating procedures, and controls for reimbursement and closeout work
• Direct contractor work supporting reimbursement activities, file organization, documentation gathering, and closeout package preparation
• Identify reimbursement, documentation, financial compliance, and closeout risks
• Coordinate with the reporting and compliance Senior Lead
• Support responses to financial documentation requests, audit inquiries, closeout reviews, and related agency or stakeholder requests
• Monitor recurring deadlines and deliverables across multiple grant programs to ensure timely completion of reimbursement and closeout obligations

Senior Lead – Grant Reimbursement and Closeout

• Prepare estimates with the necessary level of detail for all design stages
• Prepare quantity take-offs and estimated costs of materials, labor, and use of equipment required to fulfill all provisions of the contract from simple to complex.
• Prepare quantity take-offs and estimates in detail for self-performed work
• Evaluate labor pricing/production for specific projects and/or locations; demonstrate proficiency in material, labor, sub and equipment pricing for all trade disciplines.
• Assemble general conditions estimates for review by Sales Manager, Project Manager and/or Commercial Operation & Product Manager
• Review estimate assignments to ensure accuracy and completeness prior to formal submission.
• Consult with clients, architects, subcontractors, and material suppliers to discuss and formulate estimates, effect cost reductions, and resolve issues.
• Study specifications to assist the operations team in planning procedures for construction.
• Prepare, review, and submit all required closeout documentation for North Carolina, South Carolina, Tennessee, and National Accounts in accordance with client and regulatory requirements.

Commercial Estimator, Closeout Specialist

• Develop strategies and tactics that support client goals and drive strong organic marketing performance
• Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders
• Leverage AI-driven tools to accelerate data analysis, content auditing, and strategy development
• Implement and test new capabilities to enable client growth
• Aid in the training of new hires on basic and standard concepts relating to SEO and GEO
• Identify opportunities to integrate AI into existing SEO workflows to improve team-wide efficiency
• Provide support for client services deliverables during the sales process for upsells and new business
• Develop strong relationships with clients and senior stakeholders
• Attend and participate in all meetings/calls with clients
• Communicate effectively with various audiences
• Create and present insightful, meaningful, and accurate reports and analyses on complex issues
• Proactively seek and gracefully accept feedback
• Tactfully share feedback with colleagues
• Inform SEO management of any updates, concerns, or potential points of interest from within the digital marketing community
• Identify new opportunities for clients to meet their business goals
• Independently identify opportunities for potential case studies and coordinate with marketing for case study development
• Manage beta tests of new services for client set
• Support the sales team by assisting with RFPs, presentations, audits, and SOWs
• Regularly identify opportunities to update and expand training content
• Develop original technical training content with QA
• Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices
• Optimize client websites by managing a holistic search approach by developing and executing local, technical, and content strategies
• Use AI and machine learning features within Google Analytics and third-party tools to identify trends and anomalies in organic performance
• Utilize AI tools to brainstorm, outline, and draft content at scale, ensuring all output is manually refined for E-E-A-T
• Conduct comprehensive technical, content, and local SEO audits on complex issues
• Optimize client content for visibility within AI-generated search experiences

SEO Manager

• Develop strategies and tactics that support client goals and drive strong organic marketing performance
• Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth
• Leverage AI-driven tools to accelerate data analysis, content auditing, and strategy development while maintaining high standards for accuracy
• Implement and test new capabilities to enable client growth
• Aid in the training of new hires on basic and standard concepts relating to SEO and GEO
• Identify opportunities to integrate AI into existing SEO workflows to improve team-wide efficiency.
• Provide support for client services deliverables during the sales process for upsells and new business
• Attend and participate in all meetings/calls with clients
• Communicate effectively with various audiences
• Create and present insightful, meaningful, and accurate reports and analyses on complex issues
• Proactively seek and gracefully accept feedback
• Tactfully share feedback with colleagues
• Inform SEO management of any updates, concerns, or potential points of interest from within the digital marketing community
• Identify new opportunities for clients to meet their business goals
• Independently identify opportunities for potential case studies and coordinate with marketing for case study development
• Manage beta tests of new services for client set
• Support the sales team by assisting with RFPs, presentations, audits, and SOWs
• Regularly identify opportunities to update and expand training content
• Develop original technical training content with QA
• Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices
• Optimize client websites by managing a holistic search approach by developing and executing local, technical, and content strategies, using AI to scale planning and execution across mid-to-enterprise accounts.
• Use AI and machine learning features within Google Analytics and third-party tools to identify trends and anomalies in organic performance
• Utilize AI tools to brainstorm, outline, and draft content at scale, ensuring all output is manually refined for E-E-A-T
• Conduct comprehensive technical, content, and local SEO audits on complex issues
• Optimize client content for visibility within AI-generated search experiences (e.g., Google Gemini/AIO, ChatGPT, etc.) by focusing on authoritative citations, structured data, and conversational relevance
• Optimize client websites through conversion rate optimization (CRO)
• Create and prioritize strategies and supporting tactics that embody clients’ business goals
• Take ownership and accountability of client's performance by meeting and exceeding client expectations and set KPIs
• Setup and review Google Analytics (and any other third-party tracking software)
• Develop and refine prompts to automate repetitive tasks like meta-tag generation, schema markup creation, and initial keyword research & clustering.

See all jobs on JobTailor

Search Engine SEO, Generative Engine Optimization Specialist

SEO Link Builder

SEO, AI Search Strategist

SEO, GEO Strategist

Senior Lead – Grant Reimbursement and Closeout

Commercial Estimator, Closeout Specialist

SEO Manager

SEO Manager