Product Marketing

• Go-to-Market Strategy: Lead go-to-market planning and execution for new product launches, platform enhancements, AI capabilities, and strategic initiatives
• Develop differentiated positioning, messaging frameworks, and value propositions across government and enterprise audiences
• Partner with Product Management to influence roadmap prioritization through market insights and customer feedback
• Lead packaging, competitive differentiation, pricing support, and market segmentation strategies
• Messaging & Content Leadership: Own corporate and portfolio messaging architecture across eDiscovery, FOIA, data governance, compliance, and AI
• Develop executive-level narratives around AI governance, secure innovation, digital transformation, and unified legal workflows
• Create high-impact sales enablement materials including pitch decks, battlecards, whitepapers, case studies, analyst briefings, webinars, and executive presentations
• Ensure consistent messaging across campaigns, events, PR, analyst relations, and demand generation
• Sales Enablement & Revenue Partnership: Partner closely with Sales leadership to improve pipeline generation, win rates, and competitive positioning
• Build and maintain sales enablement programs that equip teams to articulate Casepoint’s value effectively
• Support strategic deals, executive presentations, customer workshops, and RFP/RFI responses
• Market & Analyst Intelligence: Lead competitive intelligence and market analysis initiatives across LegalTech, GovTech, and AI markets
• Build and manage relationships with industry analysts, influencers, and strategic partners
• Monitor industry trends, customer needs, procurement shifts, and emerging AI governance requirements
• Leadership & Cross-Functional Collaboration: Lead global intelligence team of product marketing managers and market intelligence analysts
• Collaborate cross-functionally with Sales (including Sales Engineering and Proposals), Product, Engineering, Customer Success, and Executive Leadership
• Mentor and scale product marketing capabilities as the organization grows
• Help shape corporate thought leadership and executive visibility in the market

Senior Director – Product Marketing

• Own messaging and enablement for the Investigations pillar and Prefill solutions within SRG.
• Drive go-to-market efforts and product launches for SRG Investigations and Prefill solutions, including core product marketing deliverables such as Ideal Customer Profiles (ICPs), buyer personas, messaging frameworks, and sales enablement assets.
• Translate complex product capabilities into clear, value-driven positioning and messaging aligned to customer challenges, common use cases, and buyer motivations across customer- and seller-facing touchpoints.
• Partner cross-functionally with Product Management, Strategy, and Marketing to align go-to-market efforts to roadmap and business priorities.
• Lead sales enablement efforts and deliver seller trainings.
• Bring clarity, structure, and direction to an environment with high ambiguity and evolving inputs.
• Lead through influence, aligning stakeholders and establishing best-in-class standards across a dynamic organization.

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Senior Director – Product Marketing

Product Marketing Manager – Specialized Risk Group