Product Marketing

• Shape and evangelize the strategic narrative for your product or solution area
• Build frameworks for scalable messaging development that enable other PMMs and cross-functional teams to align on differentiated value propositions, proof points, and market readiness
• Leverage AI tools to design scalable, repeatable intelligence workflows
• Lead cross-functional customer segmentation and persona evolution
• Own end-to-end GTM strategy for your product area
• Translate complex capabilities into clear, compelling stories that influence revenue strategy, pricing and packaging, and customer lifecycle programs
• Anticipate shifts in the market landscape and proactively recommend messaging, GTM, or product adaptations
• Build trust and alignment across functions by fostering open communication
• Mentor and uplift others across the marketing and product orgs

Senior Product Marketing Manager

• Owns the strategy and execution of how we bring our products to market and communicate our value to customers.
• Leads positioning and go-to-market efforts across Shippo's platform.
• Operates as a key strategic partner to Product, Sales, and GTM Marketing—driving alignment across teams and shaping how the market understands and engages with Shippo.
• Drives meaningful business outcomes—from product adoption and pipeline contribution to competitive differentiation and market perception.
• Collaborates with cross-functional teams to ensure new capabilities translate into measurable customer and business outcomes.
• Defines and tracks success metrics for product marketing initiatives, using adoption, engagement, and pipeline data to identify opportunities and inform strategy.
• Helps build the PMM function from the ground up: establish launch playbooks, research cadences, and enablement frameworks that scale as the team grows.

• A unified go-to-market strategy for the enterprise platform
• A differentiated market presence for Instacart's enterprise solutions
• A high-performing, respected product marketing team
• A sales pipeline meaningfully moved by marketing
• A global market entry foundation with regional strategies

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Senior Product Marketing Manager

Senior Product Marketing Manager

Director, Enterprise Product Marketing