Product Marketing

• A unified go-to-market strategy for the enterprise platform
• A differentiated market presence for Instacart's enterprise solutions
• A high-performing, respected product marketing team
• A sales pipeline meaningfully moved by marketing
• A global market entry foundation with regional strategies

Director, Enterprise Product Marketing

• Develop and manage messaging for new entities and subsidiaries, ensuring consistency with the overall brand.
• Develop, create and implement go-to-market strategies for Snowflake Public Sector with an emphasis on strategic growth areas (DoW and Federal Government/Intelligence sectors)
• Build and maintain relationships with key stakeholders within the Department of War and Federal Government to understand their needs and position our solutions effectively.
• Conduct ongoing competitive analysis and account research to identify opportunities and challenges in the public sector landscape with an emphasis on Department of War and Federal Government sectors
• Strengthen the connection between marketing and sales for events, maximizing engagement and lead conversion at industry-specific conferences and forums.
• Develop GTM campaigns that align with strategic events and milestones, focusing on maximizing Snowflake’s impact and positioning within the US Public Sector.
• Collaborate with sales, marketing, and product teams to ensure that strategies are effectively executed and communicated.
• Establish key performance indicators (KPIs) to measure the effectiveness of go-to-market strategies and messaging.
• Work closely with key public sector industry associations (AFCEA, AUSA, GSOF, Navy League, and more) to establish a programmatic technology provider relationship for the Federal Government
• Establish Snowflake and its combined solution with ClearQuery as a market leader in key mission areas relevant to Public Sector decision makers

Senior Product Marketing Manager – Public Sector

• Develop and lead go-to-market strategies for Macmillan Learning's discipline-specific solutions.
• Synthesize market and product data to develop strategic marketing plans that inform marketing campaign activities to ensure discipline solutions meet company revenue and activation goals.
• Lead cross-functional go-to-market teams to inform product development roadmaps, position important new products, features, and capabilities to the market.
• Build key themes and stories to support product launches and releases.
• Understand and contribute to product and feature positioning and messaging to clearly differentiate Macmillan Learning's solutions in the discipline markets they cover.
• Synthesize market insights to create effectively segmented positioning, draft personas, and messaging that brings technical concepts to life through use cases and storytelling.
• Provide the product information and stories to inform campaign strategies, content marketing asset development, website strategies, webinars, and other demand-gen tactics.
• Personally develop key positioning and messaging documents, competitive analyses, sales enablement presentations, and data sheets.
• Be the central voice for market information from prospects and existing customers that provides clear direction on market segmentation, competitive landscape, differentiators, and opportunities.
• Create and foster scalable internal feedback loop to understand customer needs, inform product roadmap, ensure message efficacy, and deliver solutions to challenges uncovered.
• Provide feedback from market research and customer interactions to product management teams.
• Plan, execute, and synthesize appropriate market research in conjunction with Performance Marketing, LSR, and Product teams.
• Analyze the adopter-flows and recommend mechanisms for delivering frictionless buyer and onboarding processes and increase adoption and usage.
• Partners closely with Field Marketing, product team, and sales manager to create standardized sales tools, training, and insights that reinforce product value that excite existing customers and help win new business.
• Create and deliver impactful templates for sales presentations, sales battlecards, product positioning guides, product comparison guides, and competitive intelligence, that can be easily customized for specific disciplines while ensuring materials are aligned with marketing strategies and responsive to market needs.

Senior Product Marketing Manager – Discipline Verticals

• The GTM Strategy and Operations Lead is a critical architect of our revenue engine.
• We are looking for a hands-on, execution-focused candidate to rebuild our Go-To-Market (GTM) infrastructure, transitioning the company from legacy, manual processes to a scalable, unified source of truth.
• You will work very closely with the GTM cross-functional team, including Account Management, Partnerships, Marketing, and Finance, to ensure the technology and data-driven insights empower the entire organization to sell and scale more effectively.
• Integrate AI workflows (e.g., meeting transcription, automated CRM enrichment) to automate manual data entry for the field, allowing AEs and AMs to focus strictly on selling and supporting customers.
• Leverage AI-driven intent data and predictive signals to surface "next-best-action" recommendations for the field to improve win rates.
• Build AI-assisted automation within Salesforce and HubSpot to eliminate manual data hygiene tasks and ensure real-time data accuracy.
• Design and maintain a data-driven territory model by segmenting accounts based on Tier, Line of Business, and Segment to ensure high-intent alignment.
• Use "Speed to Sale" metrics to determine where to deploy sales resources or adjust account assignment to avoid lead stagnation and ensure equitable quota distribution.
• Build models to identify "whitespace" within existing accounts, helping AEs prioritize which customers are most likely to convert for specific product cross sells or upsells.
• Maintain 100% accuracy on account fields to provide AEs and AMs the visibility needed for high-impact lead generation and cross sell opportunities.
• Own the day-to-day administration and workflow design for Salesforce, HubSpot, and ZoomInfo.

GTM Strategy and Operations Lead

• Coordinate day-to-day operations across multiple user acquisition programs, ensuring vendor schedules, field team logistics, and store-level activation plans stay on track across a portfolio of concurrent launches.
• Track program performance using operational data, diagnose where results are falling short of targets, and work with program managers to course-correct quickly.
• Manage vendor and contractor relationships, including scheduling coordination, onboarding support, invoice tracking, and performance accountability.
• Get close to the work by spending time in stores alongside field teams, observing what's actually happening on the ground and bringing back the insights that make our programs better.
• Contribute to the design and iteration of new growth programs for early-stage stores.

Senior Associate, Retail Go-To-Market Operations – Launch Success, Retailer Enablement

• We are seeking a Sr. Product Marketing Manager, B2B to be the connective tissue between Rula’s go-to-market strategy, Sales and B2B Marketing teams.
• This person will own B2B positioning and messaging across multiple priority audiences — turning market insights, buyer research, and field intelligence into crisp, deal-winning assets that help our Sales team close.
• You will own and evolve the foundational GTM toolkit that powers Rula’s commercial growth: pitch decks, one-pagers, battlecards, and case studies, all grounded in a sharp, consistent narrative.
• This role sits at the intersection of strategy and execution—ideal for a PMM who loves the craft of positioning and the satisfaction of seeing their work move pipeline.

See all jobs on JobTailor

Director, Enterprise Product Marketing

Senior Product Marketing Manager – Public Sector

Senior Product Marketing Manager – Discipline Verticals

GTM Strategy and Operations Lead

Senior Associate, Retail Go-To-Market Operations – Launch Success, Retailer Enablement

Senior Product Marketing Manager