Product Marketing

• Own Entalpic’s external communications: editorial calendar, blog posts, LinkedIn presence, press mentions, conference materials and client case studies; with a consistent voice across all channels
• Translate complex science into compelling stories, in close collaboration with our scientific team
• Manage Entalpic's conference and events presence: selection, preparation and follow-up
• Conduct market and competitive analyses across our target verticals (semiconductors, catalysis, energy storage)
• Run go-to-market studies to identify segments, personas, and routes to market
• Own acquisition campaigns end-to-end: audience targeting, messaging, channel execution (Linkedin, email, events), and performance tracking
• Build and operate outbound sequences and pipeline workflows in coordination with the business team
• Support positioning and long-term market strategy in collaboration with leadership
• Build and iterate on our marketing operating system: the tools, workflows, and agents that power how we work
• Deploy AI tools (LLM agents, automation pipelines, research assistants) to accelerate competitive monitoring, content production, and market research
• Experiment, document learnings, and share what works with the team

Marketing & GTM Specialist

• Deeply understand Kolecto's ecosystem: the challenges of the accounting market, key players, and the needs of target customers
• Analyze customer and prospect profiles (ICP, buyers) to tailor messaging and clearly position the product offering
• Promote the product consistently and impactfully through content and materials created by the teams
• Contribute to implementing a Product-Led Growth strategy in collaboration with the Product team
• Lead and coordinate launches of new features or products with internal teams and users
• Support Business teams (Sales, Marketing, Customer Success) in understanding, communicating, and selling the products
• Evangelize the product vision internally and externally, while measuring the impact of product changes on the user experience

Product Marketing Manager

• Work with the Head of Product Marketing to develop and execute product marketing strategies and plans for new and existing products, timed to business priorities.
• Create compelling, differentiated product messaging tailored to distinct buyer groups, segments, and industry verticals.
• Develop clear campaign briefs and collaborate with demand generation on execution.
• Ensure consistency of messaging across all customer touchpoints — website, email, sales decks, and collateral.
• Produce high-quality sales assets including pitch decks, one-pagers, playbooks, brochures, product videos, objection-handling guides, and FAQs that support every stage of the sales cycle.
• Maintain regular updates of competitive battlecards, objection-handling guidance, and positioning materials in response to market shifts.
• Define and evolve beqom’s USPs in collaboration with Product, ensuring they resonate with buyer needs and market dynamics.
• Create monthly analysis and progress reports on product marketing activity, with clear metrics and KPIs.
• Design, coordinate, and deliver field enablement programmes that support product launches, messaging updates, and major GTM initiatives.
• Partner with Product to roll out product updates in an actionable, field-friendly format.
• Champion a culture of continuous learning and field empowerment across the commercial organisation through sales accreditation programmes.
• Develop, maintain, and evolve a central library of enablement content and resources.
• Track adoption and impact of enablement programmes and iterate based on feedback and performance data.
• Act as a trusted partner to commercial colleagues, ensuring consistent articulation of product value across all touchpoints.
• Collaborate with Product Management, Marketing, Sales, and other teams to ensure successful product launches and seamless market integration.
• Work in close alignment with the Growth Marketing team to coordinate campaigns, sales plays, and promotional activities that build product awareness and generate leads in targeted markets.
• Partner with Sales and Product Management to develop bespoke materials that support growth opportunities with major clients.

Product Marketing Specialist

• Act as a trusted advisor to leaders (VPs and Directors) in EMEA and JAPAC to ensure leadership behaviors align with our global cultural ambitions.
• Collaborate on Organization Design to support rapid scaling and post-merger integration.
• Drive the Culture Compass within your scope, ensuring values are lived and teams are moving in the right direction.
• Design and execute a "Stay Strategy" to reduce turnover and increase engagement.
• Manage the Employee Lifecycle from world-class onboarding to impactful offboarding.
• Use Employee Voice (engagement surveys) to diagnose "leaks" and build concrete action plans.
• Lead performance cycles, talent density mapping, and succession planning.
• Coach managers on radical candor, feedback, and individual development plans.
• Implement DEIB (Diversity, Equity, Inclusion & Belonging) programs to foster an inclusive workplace.
• Design high-impact communication strategies to ensure transparency during organizational shifts.
• Act as a bridge between HQ and regional offices to ensure a consistent "One-Team" mission.

HR Business Partner – GTM Teams, EMEA/JAPAC

• Assist the Product Marketing Manager in the development of the Ubigi app
• Help improve the customer experience and develop innovative features
• Contribute to the creation of marketing materials (presentations, product sheets, web content)
• Support the go-to-market strategy for new features
• Conduct user tests to validate new features
• Coordinate with internal teams to ensure deadlines are met

Product Marketing Assistant – Stage

• Optimize onboarding funnels, quizzes, paywalls, and subscription flows
• Increase ARPU/RPU and improve monetization performance
• Launch and analyze A/B tests and experimentation initiatives
• Improve conversion, retention, and subscription metrics
• Collaborate with creatives, product, analytics, and founders
• Develop and test pricing, offers, and monetization hypotheses
• Analyze funnel performance and identify revenue growth opportunities
• Work closely with acquisition and billing teams to improve overall unit economics

Product Marketing Manager, B2C Mobile Subscription SaaS

• Act as a trusted advisor to leaders (VPs and Directors) in EMEA to ensure leadership behaviors align with our global cultural ambitions.
• Collaborate on Organization Design to support rapid scaling and post-merger integration.
• Drive the Culture Compass within your scope, ensuring values are lived and teams are moving in the right direction.
• Design and execute a "Stay Strategy" to reduce turnover and increase engagement.
• Manage the Employee Lifecycle from world-class onboarding to impactful offboarding.
• Use Employee Voice (engagement surveys) to diagnose "leaks" and build concrete action plans.
• Lead performance cycles, talent density mapping, and succession planning.
• Coach managers on radical candor, feedback, and individual development plans.
• Implement DEIB (Diversity, Equity, Inclusion & Belonging) programs to foster an inclusive workplace.
• Design high-impact communication strategies to ensure transparency during organizational shifts.
• Act as a bridge between HQ and regional offices to ensure a consistent "One-Team" mission.

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