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Kolecto

Product Marketing Manager

Kolecto

Product Marketing Manager at Kolecto driving product-led growth and supporting SMEs' financial transitions. Collaborating with product and sales teams for impactful market strategies.

Posted 6/11/2026full-time🇫🇷 FranceMid-LevelSeniorWebsite

About the role

Key responsibilities & impact
  • Deeply understand Kolecto's ecosystem: the challenges of the accounting market, key players, and the needs of target customers
  • Analyze customer and prospect profiles (ICP, buyers) to tailor messaging and clearly position the product offering
  • Promote the product consistently and impactfully through content and materials created by the teams
  • Contribute to implementing a Product-Led Growth strategy in collaboration with the Product team
  • Lead and coordinate launches of new features or products with internal teams and users
  • Support Business teams (Sales, Marketing, Customer Success) in understanding, communicating, and selling the products
  • Evangelize the product vision internally and externally, while measuring the impact of product changes on the user experience

Requirements

What you’ll need
  • At least 3 years of professional experience, including a minimum of 1 year in a Product Marketing role
  • Excellent analytical and synthesis skills, with a data-driven approach to measure and optimize impact
  • Proven experience working closely with Product and Tech teams, able to translate market needs into concrete actions
  • Autonomy, initiative, and strong organizational skills: you enjoy structuring and driving projects end-to-end
  • A good understanding of the challenges faced by owners and managers of micro and small businesses (TPE) and SMEs, particularly regarding sales, purchasing, expense management, or payroll
  • Previous experience in fintech or paytech — especially in a B2B banking or software environment — is a strong plus
  • Comfortable collaborating with diverse stakeholders and possess a strong product, business, and user sensibility

Benefits

Comp & perks
  • Up to 3 days of remote work per week
  • Annual RTT days policy (approximately 10 days/year)
  • Digital meal vouchers valued at €11.52 gross per working day, 60% covered by Kolecto
  • Alan Blue health insurance covered at 70% by Kolecto

ATS Keywords

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Hard Skills & Tools
Product MarketingData AnalysisProduct-Led GrowthMarket PositioningFeature Launch CoordinationCustomer ProfilingImpact MeasurementSales StrategyExpense ManagementPayroll Management
Soft Skills
Analytical SkillsSynthesis SkillsOrganizational SkillsAutonomyInitiativeCollaborationCommunicationProject ManagementUser SensibilityStakeholder Engagement