Product Marketing

• Define and execute a multi-channel GTM strategy to accelerate revenue and growth.
• Lead branding and storytelling to craft a compelling narrative and market position.
• Oversee paid advertising, social channels, partnerships, and influencer programs.
• Collaborate cross-functionally with product, sales, design, and customer success.
• Set budgets, forecast outcomes, and measure ROI across channels.
• Build, mentor, and scale the marketing function as the company grows.
• Develop and deploy high-impact marketing campaigns and dashboards to track performance.

Senior Founding Marketer – Growth, GTM

• Drive product positioning, messaging, and value propositions across our portfolio
• Translate complex software and hardware capabilities into clear, compelling stories that drive adoption
• Plan and drive go-to-market strategies for new products and features
• Lead the development of product marketing assets and campaigns, working closely with internal teams and external agencies
• Support global product launches with aligned messaging and execution across regions
• Work closely with commercial teams and regional marketing to ensure consistency and impact across markets
• Enable Sales and partners with materials, training, and clear product narratives
• Build and maintain a strong understanding of customer needs, market trends, and competition
• Ensure consistency of product messaging across all channels and regions
• Continuously improve messaging, content, and campaigns based on insights and performance

Product Marketing Manager – Senior

• Define and execute a multi-channel GTM strategy to drive revenue and user growth.
• Lead brand storytelling and positioning — crafting a compelling, differentiated narrative for the company.
• Own and optimize paid media across Google Ads, Meta, and LinkedIn.
• Build and manage influencer and partner marketing programs, including negotiation and campaign execution.
• Collaborate cross-functionally with product, sales, design, and customer success teams.
• Set marketing budgets, forecast outcomes, and measure ROI with rigorous attribution modeling.
• Develop high-impact campaigns and accompanying performance dashboards.
• Hire and mentor marketing talent as the company grows.

Product Marketing jobs in Finland

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Senior Founding Marketer – Growth, GTM

Product Marketing Manager – Senior

Founding Marketer – Growth, GTM